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I remember that I started paying attention to blogs when I was in college (2007), because I thought blogs were a very fashionable information product at that time. I was very curious about blogs at that time. I used to only think about writing articles, posting photos, and uploading some music. and videos, read other people’s blogs, and leave messages. I basically did nothing. I really started to understand blog marketing in 2011, when I was interning in the e-commerce department of *** company. Okay, let’s not talk so much nonsense, let’s get straight to the point!
After working as an SEOer for a period of time, blog marketing has become clearer and more targeted. To sum up, there are several points: account security, blog domain name, blog name matching, blog attention, blog viscosity, blog navigation, blog linkage, blog post quality, and blog traffic analysis.
Account security: A company's brand cannot be damaged at will. We need to constantly improve it. Of course, the security of corporate blogs must also be improved, otherwise it will be easily used by criminals and cause unnecessary losses (just like what happened some time ago) blog Trojan virus).
Blog domain name: The more the blog domain name matches the corporate website, the higher the blog will disseminate information on the corporate website. The higher the value of the information obtained by customers, the easier it is to meet customer needs.
Blog name matching degree: This is inseparable from the name of the corporate website. The higher the matching degree, the more relevant the corporate website will be in the search engine rankings, resulting in better competition.
Blog attention: The more attention your blog receives, the greater the probability that your blog will be seen by others. Of course, the information you convey will also be conveyed to your potential customers to the greatest extent.
Blog viscosity: Personally, blog viscosity refers to the frequency of maintenance and the loyalty and attention of netizens browsing your blog. Because you maintain more, the more information there will be about your blog on the Internet. Netizens will feel good browsing your blog, their loyalty will also increase, and you can imagine the attention they will receive. .
Blog navigation: The more detailed your blog is, it’s not necessarily a bad thing. Because people are becoming more and more picky about information, because their lives are changing and their needs are changing (the long tail theory is mentioned here). Once the blog is clear, netizens will find it easier to browse the blog and find the information they need in a more targeted manner.
Blog linkage: that is, the friendly links we get from blogs. Websites need friendly links, not to mention blogs? If your blog has a high degree of linkage, search engine spiders will be more than willing to visit your site. Of course, this is similar to the principle of search engine optimization.
Blog post quality: Now search engines especially like high-quality articles (original, novel content, relevance, matching, etc.), because as you can imagine, everyone likes new things, including search engine spiders, so The higher our originality, the higher the quality, relevance and matching of our articles, and the value you provide will be maximized.
Blog post attention: This is very similar to blog attention, so I won’t explain it.
Blog traffic analysis: To be a good SEO, you must have a thorough understanding of the sources of traffic, so that you can accurately analyze what customers need? What information do you want to know? Where did they come from, thus laying the foundation for our future blog marketing.
The above texts are all original, and the article is reproduced from Baidu Space: http://hi.baidu.com/bjjztyy/blog/item/e27c6ad7ee2c60193af3cf82.html
Thanks to jzlkang for his contribution