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SNS type sites are a typical web 2.0 Internet application type that focus on user interaction. Users are both content viewers and contributors. Typical representatives include Renren, Kaixin, etc. If the forum is a square, then SNS is a home. Homes visit each other, pay attention to the latest news, focus on sharing, etc. Nowadays, there are many individual webmasters who run their own SNS sites, and I believe they also have a lot of experience and insights. This article will talk about the problems that individual webmasters should solve when running SNS sites, communicate with everyone, and learn from everyone. This article represents only my personal views.
Site positioning
A webmaster friend once communicated with me and asked me to build an SNS site. What kind of SNS should I build? The other party said that SNS is SNS, which is used for making friends. It provides a home space for everyone, where they can write diaries, visit each other, and get to know more friends. I said, is there anything else? The other party said that the target customers are mainly young people, because young people like these interactive sites and prefer to make friends. There should be a lot of user stickiness and repeat customers. I then asked if there was anything else? The other party said that all that was left was to select a few keywords, then promote them, and get the keyword rankings up. I said, is there anything else? The other party said that's all. But in fact, I don’t think it is appropriate. The positioning of SNS sites like this is very inaccurate. SNS is an Internet application type, but it is not a positioning itself. SNS can write logs and share as easily as a forum can post and reply. nature. Without accurate positioning, we can’t even find the target group and don’t know who to promote the site to. Saying that the target group is young people is too broad a positioning and has no competitiveness at all. My point of view is that an individual webmaster’s SNS site must not be large, but must be small and detailed, and the target group chosen must be very clear. Today's SNS applications such as Kaixin.com, Renren.com, QQ Zone, etc. have occupied the vast majority of users. If your SNS is not accurately positioned, it will not be competitive at all.
Regarding positioning, I think you can do a simple self-test, that is, do not do SEO optimization, or even limit all spider crawling in robots.txt, so as to see if you can directly promote your site to your target users. , can you find them, find out how they introduce your site to the other party, what are your features and attractions, the other party has already enjoyed the comprehensive services of large SNS sites, what does your site have in comparison? What are the strengths? Positioning is a very important part of the preliminary planning of the site, and will even determine your success or failure.
Operation and maintenance of the site itself
1. Content control and management
SNS sites attach great importance to sharing and interaction. Users produce a lot of content every day. As a webmaster, you should ensure that the content of the site is legal, reasonable and reasonable. This is a problem we need to solve. For forums, the main content consists of topic posts and reply posts. But for SNS, logs, photo albums, messages, sharing, moods, short messages, etc. are fragmented and complicated. How to effectively manage these contents is something every SNS webmaster has to consider.
2. Data security and privacy
SNS sites are likely to contain a large amount of user information, which is very important and needs to be well protected. As a webmaster, can I ensure the security of this information and not leak it?
3. Is SNS suitable for SEO?
Generally speaking, SNS sites are relatively closed. Non-members generally cannot view the content on their homepage. It is also difficult for search engines to crawl. There needs to be a reasonable balance between openness and closure. How to promote your site in this case? site.
4. Profit model
Apart from advertising fees and Taobao customers’ basic profits, are there any other profit models? Will your value-added services be recognized by users? If you imitate Q coins, will anyone buy it? Do you want to do some e-commerce in SNS? etc.
Some webmasters often integrate SNS applications with other applications as an auxiliary space, while other webmasters operate SNS as an independent site. No matter which mode is used to operate and manage the site, we should do a good job in the site planning. When facing every problem, you should consider it carefully. Your career requires planning, not just luck.
The above article is originally shared by Quanzhou 400 Telephone Network (Address: http://www.hktmregister.com/ ). If you need to reprint, please keep the copyright link.
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