When we build a website, in addition to caring about the ranking and traffic of the website, the PR value of the website has always been an issue that everyone is concerned about. However, many friends wonder what factors search engines use to consider the PR value of a website. As a result, we are unable to improve the PR value of our website. Now, I will share with you the four factors that affect the PR value of the website. I hope it will be helpful to you in your future work!
1. External links
We all know the importance of external links to the website, and it is also very important to the PR value of the website. Generally speaking, external links can be divided into two types: non-output external links and output external links. Simply put, links with URL output are called output external links, while non-output links are the so-called links whose URL cannot be output. .
From the perspective of search engines, a link with a URL output means that someone else has clearly voted for us and given us support; while a link without a URL output means that they just voted for us and did not give us any support. support. Although it is a clear vote for the website, there are still certain differences.
Therefore, if we want to improve the PR value of the website, then the website must have more exporting external links than non-exporting external links, and it must also have a stable storage time, which is generally more than three months. Because the website PR update time is almost three months.
2. Whether the internal link weights are aggregated
We all know that the internal links of a website are a focus of internal optimization of the website, so the internal links of the website are also of great significance to the PR value of the website. If you want the website's target keywords to have a good ranking in search engines, you must gather the weight of the links within the website.
The specific operation method is: accurately link all matching keywords on the website page to the page where the keyword is located. Generally, open source CMS for websites have this function, and it is easy to implement. When the keyword ranking of the website is good, the PR value of the website will naturally be improved.
3. Articles
Articles are the foundation of a website, and they will naturally be the core of the website’s PR value. After our article solves the search engine inclusion problem, we must start to improve user stickiness, because user stickiness is the decisive factor in whether the website's PR value is high or low.
Under normal circumstances, search engines mainly consider the weight of keywords and the duplication of articles on the website when considering included articles. As long as we do these two things, getting search engines to include our articles is not a big problem. The indicators of website user viscosity are judged by these three criteria: PV and IP source, user's residence time, and continuous traffic source. We can easily solve the problem of website inclusion, but user stickiness is not so easy. And if we can't improve user stickiness, then more inclusions won't have much effect.
4. Expansion of long-tail keywords
Everyone should know about the webmaster statistics tool. We should often use it to aggregate the source of keywords on our website and the search frequency of website keywords. In this way, we can expand more long-tail keywords based on the data obtained, and use a large number of long-tail keywords to increase the weight of the website's target keywords in search engines.
The more common statistical tools include: Webmaster Tools, Baidu Statistics, Google Webmaster Tools, etc. Use whichever one you find useful. Only by using them reasonably can we get all the data of the website at all times and understand the situation of the website. As the saying goes, "Know the enemy and fight without slacking off"!
When building a website, in addition to optimizing and focusing on the ranking and inclusion of our website, we also need to pay attention to many things. Although the places we can have are not very big, we can only do everything well and solve every problem meticulously. Solve them all, that is the way for the website to survive.
This article originates from www.gm06.com . Please indicate the source when reprinting.
Thanks to xinlaide11 for his contribution