B2C mall websites have their own unique optimization practices in SEO optimization. Compared with other corporate websites, the optimization may be more limited, because B2C mall websites must always pay attention to user experience, so the SEO of B2C mall websites The method must pay attention to details and grasp the areas that can be modified each time to optimize.
B2C websites should also pay attention to their own brand image. When it comes to website SEO optimization, the first thing everyone will do or think about is exchanging friendly links. However, for a mall, the brand image is generally considered. When optimizing, the homepage is generally not allowed. People who exchange friendly links are mainly afraid of affecting the brand's image, so links can only be exchanged on internal pages, so the limitations of mall optimization are huge.
Optimization steps for B2C mall websites:
1. Select keywords and keyword layout
The keyword selection on the homepage is mainly based on the mall's brand and mall's services, and is then laid out in TITLE. The TITLE on the category page is also mainly laid out with product category names. Here is a little trick, that is, general categories and products. Many people like to search for [price evaluation, quotation and quotation] with these keywords in the name, so you can add such keywords to TITILE during layout. If you want to improve user experience, you can add it on TITLE, but The normal product names or classified product names are displayed in various locations on the web page. This technique can be applied to each page to improve the ranking of long-tail keywords. The layout of keywords should be beautiful and reasonable. Keywords on each page can be set in important positions such as product navigation categories and category filters. These are easy to lay out and do.
2. Optimization of website structure
Basically, the structure of open source websites is very good. The website structure is more suitable for search engine optimization, including the design of breadcrumb navigation. Here are a few suggestions: add a few more related articles to each page, and Related product pages will also help increase keyword density and guide sales. You can also add a few more sales rankings, which many users like to see. The click-through rate is also very high, and it can be beneficial to page optimization.
3. Construction of external links
The methods of building external links are also divided into large enterprises and small enterprises. Generally, the operation method of large companies is mainly to purchase external link resources and cooperate with websites to obtain a large number of high-quality external links. For websites of small and medium-sized companies, , It is not easy to obtain a large number of high-quality external links, and the mall website itself does not have many resources to exchange. When posting a large number of external links, you have to pay attention to your own brand image, so it is difficult to optimize external links for small businesses. I will focus on setting up a corporate blog to promote your own brand and get your own external links, and secondly, Q&A Website promotion is also a good way to promote word-of-mouth and obtain external link resources, and then invest appropriately to buy some high-weight website links. These are all good choices.
We operate the mobile website www.010shanzhai.com and we also hope to continuously build our own brand to achieve conversion rates. At present, the promotion of B2C mall websites is mainly based on the brand. The SEO optimization should also be based on this foundation. As long as we grasp Core operation, I believe your website will be promoted successfully.
Thanks to Sun Kunpeng for his contribution