As an important part of on-site optimization, article optimization plays a decisive role. Writing one high-quality original article is more effective than writing 10 pseudo-original articles. Article optimization is an effective way to increase website inclusion and traffic. A good article can be reprinted to obtain good external link resources. By writing articles, you can add keyword hyperlinks to the homepage to increase the weight of the website. At the same time, leaving links to other articles in the article will help guide users to browse more of your articles, thereby retaining users and improving the website. Conversion rate.
When we optimize articles, in addition to paying attention to the original quality of the article, there are also many things we must pay attention to. Below, I will take my personal weight loss website as an example to share with you several things to note when optimizing.
1. Original quality and relevance
Writing a high-quality original article is very friendly to search engines, but the relevance of the article content is also very important. For example, the keyword of my website is how to lose weight quickly, that is, the content of the article should be related to weight loss. Topic related. Irrelevant topics will give bad reviews in the eyes of search engines. Especially when you send out external links, you must pay attention to relevance! (Many people may think that what I say is nonsense, but I am just saying I’m just sharing my own experience. Besides, can you guarantee that no one will make such a mistake?)
2. Keyword Density
It is necessary to bring in keywords when writing an article, but you must also pay appropriate attention to keyword density. You cannot maliciously pile keywords to make the keyword density too high. Generally, the keyword density is 2%-6%. In fact, what we write does not need to deliberately leave traces of optimization. Many times you forget that you are optimizing and the effect may be better.
3. Where keywords appear
The position of keywords has a certain impact on optimization. Generally, it is best for keywords to appear on the left side of the article and at the top of the article. This is based on the order in which search engines crawl. For example, if I am writing an article about optimizing keywords: how to lose weight quickly, I will appear this keyword at the beginning of the article, and then it will also appear once in the combination. Of course, it is best to also have the keyword you want to optimize in the middle.
4. Link to relevant articles
When optimizing an article, we often leave a link to another article. It should be noted here that the link you leave should be relevant to the content of your article. This is very important for SEO. The keywords of my weight loss website are weight loss belt and slimming belt, so when I optimize the weight loss belt, I will leave articles related to slimming belt in the article.
5. Keyword optimization requires diversity
It is generally recommended that optimizing only one keyword in an article will have the best effect, but we need to pursue diversity. Sometimes I will choose to optimize two keywords in an article, or optimize four keywords in an article. Of course, it is best to choose an article to optimize 1-2 keywords. As long as we alternate optimization, the effect will be better.
For example: The title of my website is quite special: How to lose weight quickly, the most effective weight loss secret recipe, weight loss belt, slimming belt, so I often optimize them individually or optimize the weight loss belt and slimming belt together, and how to lose weight quickly Lose weight, combine the most effective weight loss tips with optimization, or write an article of more than 700 words to optimize all keywords.
6. Variable traces of optimization
Bold or italicize the first keyword that appears in the article is a frequently used optimization method, but we should not use it too frequently. It should be more natural and varied to prevent search engines from judging it as over-optimization. . You can choose to use it today, not use it tomorrow, not use it the day after tomorrow, or continue to use it the next day. It’s up to you.
Another thing that must be noted is that there should not be too many keyword hyperlinks in the article. Generally, one is enough for 300 words, 2 for 500 words, 4 for 700 words, and 6 for 1,000 words. This is a personal suggestion. Another article suggested that no more than three links to other pages should be left. Generally, one hyperlink to a related article is enough.
The above is a personal experience sharing through my first weight loss station. Please forgive me if there are any shortcomings. It may not be very well written, but I hope everyone appreciates my sharing spirit!
Finally, this article was edited and contributed by the Weight Loss Station: How to Lose Weight Quickly http://www.soso282.com . Please indicate the source when reprinting, thank you!
Editor-in-Chief: Chen Long Author Dugu Feixian’s Personal Space