For webmasters, there are still many methods of Internet marketing, such as soft article marketing, blog marketing, forum marketing, etc., but these marketing methods are basically things that others say are bad. For the rapidly developing Internet, in the end, Are there any novel ways of online marketing? Webmasters who have a lot of contact with the Internet should have many new ideas. Website optimization bloggers will talk about a few that come to mind.
First: take advantage of popular event marketing. The method of using popular events for marketing can capture the user's psychology, but the disadvantages of event marketing are: it is necessary to grasp the time and location of the event and other people's views on things, and the time of event marketing will not be very long. . Take the Google PR value update a few days ago, which caused Baidu to have a seizure. This incident had a great impact on the Internet. I think the search volume for the word PR on Baidu that day must have been very large. Did the webmasters seize this opportunity to carry out beneficial marketing? The author also wrote an article: When Google PR is updated, it is when Baidu is having trouble. Event marketing can be combined with soft article marketing and use soft articles to hype the event, so that the views can be expressed more clearly. But such an incident lasted for 2 or 3 days at most. After the gust of wind passed, there was no other new idea. Therefore, if webmasters want to use events, they must make good use of the time of popular events, and then cooperate with other marketing methods to market. The characteristic of event marketing is that it covers a wide range, has many audience groups, and can also save some costs.
Second: Use social media marketing. The most fundamental characteristics of today's social media marketing are: interaction, communication, and community. Such a platform is very beneficial to the marketing of webmasters. Product marketing requires an open platform. Such a platform must have a wide range and low cost, so that merchants can make great use of it and make money. The current development of group buying websites is very popular, which has led to the failure of many small e-commerce websites to develop well. At this time, e-commerce websites have to think about using social media for marketing. Special mention should be made of Weibo marketing. Although Weibo’s function is not very powerful, the space of 140 characters plus the display of pictures is enough to show the characteristics of your products. However, in the early stage of Weibo marketing, a Weibo It is necessary to increase the number of blog visitors so that marketing can achieve good goals. There is also marketing on social networking sites, content marketing, etc. Social media marketing will become the only way for corporate online marketing.
Again: Use resources for cooperative marketing. Where to start with resource cooperative marketing? The main operation of this kind of marketing method is: a cooperative relationship between buyers and sellers, or the key to cooperation between webmasters, or cooperation with a large portal website relation. The most important thing in online marketing is to cultivate user experience. The construction of the website itself is one aspect, and other aspects of publicity are also very important. Establishing cooperative relationships among webmasters and accumulating contacts are the foundation of marketing. Chinese people often say that there is strength in numbers. For example: Now that the American host company wants to find a market in China, it can reach cooperation with domestic buyers. They will help it promote the host. The host company can establish corresponding forums for everyone to communicate. This is probably how the American Host Detective Forum came about. . Or the cooperative relationship between webmasters. The things we want to promote will quickly become popular in the webmaster world through the cooperation between webmasters. Things that webmasters say every day will be criticized by everyone if they are not good. I think it is good, but the quality of the product must pass the test. If you choose to cooperate with a large website, you must choose the appropriate type of website and choose the right website for your product. This will have a better impact.
Finally: Leverage product packaging marketing. When it comes to product packaging, you may think of offline sales. Yes, this is indeed offline sales. This is the new place. We should combine online and offline marketing. After the product is packaged, it is necessary to rely on the above methods to coordinate marketing. The packaging of the product should find a suitable scene for the product, why others need such a product, what are the advantages of such a product compared with similar products, etc. No matter what you do, the user experience is the most important, so there must be user evaluation packaging, which is very important to Taobao customers. For software sales, webmasters can package and sell a variety of software together, and they can also engage in price wars. These should be marketing details. There may be some differences between online packaging and offline packaging. It does not mean the outer packaging of the product or the beautiful box decoration. Online packaging pays more attention to the timing and utilization value of the product. It depends on what kind of packaging the user really needs. Starting from the user’s perspective.
The above method is a bit new for bloggers. If webmasters have any good methods to provide, I hope everyone can communicate together. Sometimes when bloggers are bored, they wonder whether they should learn SEM in addition to SEO optimization. Since optimization is for profit and traffic, then we should find ways to find the conversion rate of the website. The real way to make money is A good idea. Webmasters who have nothing to do should learn some knowledge about marketing planning.
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