As the concept of e-commerce gradually gains popularity, more and more traditional companies have begun to establish their own websites to continuously promote their products. In order to make your corporate website appear on the homepage of search engines, the most commonly used methods now are bidding ranking and SEO optimization. Many companies often choose SEO to promote their websites. For novice SEOers, if the keywords of the company's website are only optimized and promoted for one or two products, the optimization is relatively simple. Once the customer wants Promote keywords for multiple products, so as a novice SEOer, how should you optimize multiple keywords?
We all know that customers are God, and customers hope that seoer can get their keyword rankings to the homepage as quickly as possible. This puts a lot of pressure on seoer, especially when optimizing for multiple keywords. , encountered more problems, but the energy is relatively limited, so how can we rank multiple keywords well with limited energy?
First: Do a good job of keyword analysis
For corporate websites, the keywords that appear most often are the names of some products or a large category of products. If you just generally treat all keywords as target keywords to implement SEO, it will definitely not work. This will be very laborious and time-consuming. Therefore, it is necessary to analyze the keywords of the website, determine the main target keywords, and promote the main target keywords. When the weight of the website increases, the rankings of other keywords will also increase accordingly.
Second: Make a good arrangement of keywords
Because when there are too many keywords on the website, it is impossible for us to focus all on one page for optimization. Often many SEOers pay too much attention to the homepage and pile many target keywords on the homepage for optimization. In fact, it is difficult to get the keywords. For good ranking, it is best not to use more than 3 keywords on a page. If there are too many keywords on the page, the importance of each keyword in the title will be diluted accordingly, thereby reducing the ranking of each keyword. When SEOer is optimizing, there will be conflicts that cannot be resolved in the writing of page content, the arrangement of internal links, and the anchor text of external links. The final result is that a page can only get a ranking of 2-3 words. And the user experience is not very good.
The main target keywords can be placed on the homepage for key optimization, and some other secondary keywords can be distributed to channel pages or column pages for optimization. Long-tail words can be placed on specific content pages. Distributed in this way, the entire keyword distribution is like a pyramid, with different keyword placements based on the difficulty of optimization.
Third: Make good website content
Content is very important. If the website has no content, it will be difficult to arrange anchor text links. The entire website will be like an empty shell and will have no meaning to the viewer. Therefore, it is good to write original articles about related products. Display your website content, define the priorities of the content, and create a good user experience.
Fourth: Release of completed external links
When making external links, you are not limited to the target keywords on the homepage. You can also make more difficult long-tail keywords for columns or content pages, pointing to the standard URL of the page where the long-tail keywords are located. Note that when making multiple keyword external links, you can use the same URL accordingly.
I believe that everyone will have their own unique way to optimize multiple keywords, and here I will just give a brief introduction. For novices who have just entered SEO, they can learn it appropriately, but everything requires continuous practice. By learning, novice SEOers can apply theory into practice and gain more experience through continuous practice.
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