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Search engine algorithms have changed a lot recently, and the rankings of many webmasters have fluctuated greatly. Although I don’t know what algorithms the search engines have added, I noticed that both Google and Baidu have launched their own “user experience buttons”.
Google "+1 button", the following is a reference to Google's +1 introduction
How does the +1 button affect search results?
The +1 button helps people discover relevant content (such as websites, Google search results, or ads) from friends they know and trust. Users can recommend your content by adding a +1 button to your page; then when their friends and contacts perform searches, the most relevant recommendations will appear in the corresponding Google search results middle.
If a user's social friends "+1" your page, their names will be included in relevant Google search snippets when the user signs in to Google and performs a search. If a user's social friends haven't +1'd your page, the relevant search results snippet may show the total number of +1's the page has received.
Will the +1 button affect my site's ranking in search results?
Content recommended by friends and acquaintances is often more relevant than content recommended by strangers. For example, a movie review from a professional film critic is great, but a review from a like-minded friend may be more useful to you. Therefore, Google appropriately considers +1's from your friends and contacts when determining how relevant your page is to a user's query. This is just one of many things Google uses to determine the relevance and ranking of web pages, and we're constantly tweaking and improving the algorithm to improve overall search quality. As with all new ranking factors, we enable +1 with caution and actively understand the impact it has on search quality.
How will the +1 button affect my traffic?
Personalized annotations that appear next to your pages in search results can increase your site's visibility and make your site's snippet more attractive, which in turn increases the chance that users will click through to your page.
Google clearly pointed out that this button will affect the ranking of keywords. So if you want to improve Google's ranking, you still need to install this button. After all, this has become one of the factors in Google's ranking. However, it has not yet been implemented in China, but it is expected to spread to China soon.
Baidu "I like" button
Recently, an "I like button" has been released. Baidu has not publicly explained this button yet. So far, only a few websites have this button. It should still be in the testing stage. Currently, this button will only appear when searching for "weather". .
Baidu's newly launched "I Like" button can be considered as a further expansion of Baidu's social sharing services. It not only allows users to publicly rate websites in search results, but also collects data statistics on shares, likes and other products. Analysis, indirectly obtains the number of users and page quality of a website, provides new reference data for Baidu search rankings, and solves Baidu's current ranking confusion problem.
Different from the Google+1 service, users can still click on Baidu's "I Like" button and view the button without logging in, but it does not support embedding into websites. Industry insiders speculate that Baidu is likely to learn from Google's current +1 button model and conduct statistical analysis of the "I Like" button data through Baidu Statistics, attracting more webmasters to use Baidu Statistics to help website operations.
Baidu share button
The Baidu share button is still in the testing phase and requires an invitation code. The invitation code must be exchanged with Baidu Alliance points. If you have alliance points, you can exchange them for use.
Baidu Share is a WEB2.0 button tool that provides web address collection, sharing and sending. With the help of Baidu Share button, website viewers can easily share content to Renren, Kaixin.com, QQ Zone, Sina Weibo and other series SNS site. Website owners can obtain the sharing button JS code from the Baidu sharing website and embed it into their own websites, allowing website links to be shared to every corner of the Internet!
1. Through the Baidu share button, visitors to your website can easily share the content on your website to SNS sites such as Renren, Kaixin.com, QQ Space, Sina Weibo, etc. to bring more content to your website. of traffic.
2. Through the Baidu share button, the web pages on your website will be more easily discovered by the Baidu search engine, thereby having the opportunity to bring back more traffic from Baidu search.
3. Through the Baidu share button, you can also obtain detailed sharing statistical analysis for free in the future, to understand which content on your website is shared by netizens to which SNS websites, and the number of shares per day, helping you to better track and analyze. , encourage users’ sharing behavior and bring more traffic to the website.
As can be seen from the second point, it shows in disguise that this sharing button will affect the ranking of the website in Baidu.
It is not difficult to see from the sharing buttons of Google and Baidu that search engines are paying more and more attention to users' feelings. The function of launching these buttons is nothing more than allowing users to rate your website. The higher the score, the higher the ranking will be. forward. It seems that if you want to get a good ranking, you need to install these search engine buttons. Of course, this also creates a good business opportunity. If your technology is very good, you can develop a software to search, just like many people use Baidu now. The drop-down box is the same as Baidu related search.
This article comes from Zhong Zhixin’s blog http://www.zhzhxin.com
Thanks to Zhong Zhixin for his contribution