Excellent website optimization for search engines is a goal we have been diligently pursuing, but in general we always lag behind search engines and appear to be a bit "backward". After all, they are the makers of the rules. Just like the "+1 button" that Google said it would launch this time, it has now become a reality. It will first be used in the English version of Google. I believe it will be extended to other language versions in the near future, including Chinese Google. , webmasters can already use code to add this new feature to the website. Users using Google search can "+1 evaluate" the website, which brings another new basis for the search engine algorithm. , for those of us engaged in SEO optimization, this is a new topic that we have to study seriously.
The launch of the Googe+1 button not only enriches its algorithm system, but also provides us with an understanding of its algorithmic thinking and a more comprehensive understanding of its development direction when calculating website rankings, thus giving us the opportunity to better Grasping the cooperation with its algorithm system is of great significance to improving your own SEO level. Based on the recent research and practice on this new "+1" function key that appears on search engines, I think it has the following three implications for our search engine optimization:
1. The search engine algorithm system introduces user evaluation elements
The significance and value of the existence of search engines itself is to provide netizens with the information retrieval services they need. From the vast ocean of Internet information, they use their own algorithm rules to calculate and filter various websites and information, and classify them according to their quality. Sorting is provided to users, this is how search engines work. But whether the information it pushes to netizens is "in line with the appetites of netizens" will really help. It does ultimately require netizens' evaluation and response. The "+1" button launched by Google this time allows users to personally participate in the algorithm system, allowing them to rate the results, and also allows the search engine to early discover and improve the shortcomings of its own algorithm, which can This not only fully reflects the positioning of search engines to fundamentally serve netizens, but also shows that in order to win the hearts of users and compete with their peers, search engine giants are always considering how to get more search results. Identity, and thus conscientiously implement the concept of focusing on users and serving users from the perspective of users. For those of us who are engaged in search engine optimization, the practice of blindly focusing on search engines and ignoring user experience is obviously clearly denied. Doing search engine optimization and improving user experience are not inconsistent with each other. The two are highly consistent. .
2. The connection between search engines and social networks tends to be closer
The "+1" button launched by Google this time will pay more attention to the recommendation of related content by the searcher's friends. This is because the content recommended by friends is often more in line with the needs of other friends because they have similar For the same interests and hobbies, this is more authentic and similar than the content recommended by some experts who are authoritative but far away from the user. Therefore, Google has integrated the "+1" function into social networks like Buzz, allowing friends in social networks to recommend certain information more conveniently and clearly, thus greatly facilitating sharing. Compared with the existing "sharing" function, this function launched by Google has penetrated sharing into the search engine, so that the sharing recommendations of different users can be displayed to other users in the search results after being comprehensively accumulated, thus greatly It facilitates users to obtain the information they need, allowing content that is closer to the actual lives of different users and closer to their interests and hobbies to be recommended first, so that the search results can not only make users friendly due to the recommendation of friends, but also make it easier to gain recognition from users. , enhance the stickiness of users to continue using themselves, and gain an advantage in competition with opponents.
3. Good user experience and word-of-mouth communication will make website optimization more powerful
From the working principle of Google's "+1" button, we can see that one direction of search engine algorithm improvement is to pay more and more attention to user evaluation and word-of-mouth, allowing users to participate in the evaluation of search results, thereby allowing Search results are more complete and user-friendly. According to this working principle, as SEOER, we should see that when Google implements this new feature on the Chinese version of Google, we must be prepared in advance and pay more attention to user experience in the optimization process of the website. Return to the core value of website existence and development - creating value for users, providing valuable content and functions, etc. Only in this way can the website get good user reviews and establish a good reputation for the website through excellent user experience, so that users can help the website spread word of mouth and at the same time cooperate with "+1" such as the Chinese version of Google in the future. The recommendation function allows you to gain support and recommendations from more users. The more recommendations you get, the more obvious the benefits to your website’s ranking in search results will be. Therefore, paying attention to and improving the user experience of the website will not only play an important role in retaining users of the website, but will also have a profound impact on the optimization effect of the website! Article source: Fenghuo Warring States http://www.wfhzg.com/ Please note when reprinting Address
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