In the previous promotion plan, we briefly mentioned the release of classified information during the promotion process of private hospitals. Here I will talk about the classified information in detail.
1. Organizing long-tail keywords
The arrangement of long-tail keywords has been mentioned in the previous article. The main points are as follows:
1. Business Communication: Sort out words with relatively high conversion rates from Business Communication. Here you need to communicate with consultants, record the corresponding keywords for successful appointments, and sort them out to SEO promotion personnel. List these words as key care objects and focus on promotion and optimization.
In addition, there are words that come in with excellent dialogue and better dialogue, which are also better long-tail keyword choices.
2. Question and answer platform: Today’s question and answer platform is filled with a large number of self-question and self-answer promotional questions and answers. Although they are different in nature, we can also use them. They should also be sorted out through a large number of long-tail keywords.
In addition, we need to pay more attention to the questions that really ask about the condition and sort them out.
2. Selection of classified information websites
Regarding the selection of classified information websites, everyone should be very clear about this. Choose one with high weight and good user experience. What we best need is to rank high for such keywords.
Of course, most of the current classified information is full of advertisements, which is also their main source of livelihood, such as Haohao, Baina.com, List.com, 58 and so on.
3. Points to note when publishing classified information
1. When publishing classified information, the content should be consistent with or related to the title as much as possible.
2. Control the number of words in the title and add the name of the hospital. This will increase the exposure even if people don’t click on your website.
3. Add website address, phone number, etc. to the content. Of course, some websites do not allow phone numbers to be included in the content, but there is a special place to fill in the number.
4. The content should be formatted well. If the user experience of the classified information website itself is not very good, we will also make the formatting very messy. Hundreds of words are included in one paragraph, and I believe no one will want to read it.
4. Advantages of classified information
1. It is easy to rank at the top: Because the weight of these websites is quite high, the competition for these long-tail keywords will not be very big. At this time, we can use these internal pages to display the content we need to express at the top of the search engines.
2. Improvement of external links: If we often analyze our competitors, it is not difficult to find that many high-ranking medical industry websites have thousands of Baidu external links, and a large part of these external links are classified. in information.
The article is originally from Nantong Ear, Nose and Throat Hospital http://www.ntwfebh.com
Thanks to diycrack for your contribution