Speaking of Ganji.com, everyone may be familiar with it. The advertisements are overwhelming, especially in the Beijing subway. Hearing that shout makes me feel a little nervous (it’s time to go to the market!).
Today Shitou will briefly analyze with you an SEO strategy adopted by Ganji.com in the early stages of SEO. In the early days of Ganji.com, the top-level domain name www.ganji.com on the homepage was like this. After entering it, it became the city branch. First-level cities are bolded and redded, then second-level and third-level cities go on like this. Through various advertising placements, Ganji.com has obtained a very large amount of information and has relatively great originality.
We know that if the customer experience of a website is very good and the traffic is very large, search engines will definitely pay attention to it and give it a good weight based on the quality of its website. Those second-level domain names transfer weight through the links on the homepage, resulting in the inclusion and PR value of those second-level domain names and directories on Ganji.com. A large and complex SEO plan was quietly implemented. I call this approach "Ant SEO".
We know that the weight of a website is transferred through links, and the weight transferred by "friendly links" can be said to be very large. Ganji.com used its numerous second-level domain names and second-level directories in exchange for countless links. And a large part of them are other people’s homepage links! Please see the picture:
What I want to say is that this is definitely a very inaccurate number. To this day, I still see the link staff of Ganji.com constantly exchanging external links. A way like this I call Ant SEO.
Soaring Stone and everyone have been talking about the SEO method before Ganji. What about the current Ganji website?
When you open the Ganji homepage, you can see that it jumps directly to the city where you are located. As we all know, the weight of a website's homepage is very high. If it is used for optimization, the effect will definitely be amplified. Today's Ganji.com has abandoned part of SEO and converted it into customer experience. Maybe they realize that sometimes customer experience is more SEO than SEO.
Shitou also talked about it briefly. Of course, the weight of Ganji.com will not be so simple, but this point definitely accounts for a very large proportion. Today I would like to share this SEO strategy with you, hoping it will be helpful to you. The article is original, welcome to my website http://www.seobee.net/ for communication. Please also indicate when reprinting.
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