520 and 714 Baidu earthquakes continue. Is 2012 coming? Webmaster, can you still persist to the end? On May 20, 2011, most websites were K-listed and their rankings plummeted. It is a day well known to webmasters, just like Wenchuan It spread like an earthquake to the ears of every webmaster. So what caused this earthquake? According to the analysis of relevant SEO professionals (Luoding SEO, flagship SEO, single SEO, etc.), the main reasons are as follows (for reference only):
1. Affected by the SEO industry, the primary reason is the sluggish sales of Baidu’s bidding business.
As the number of seo practitioners increases year by year, a large number of publicity and successful cases about seo have caused many Baidu bidding companies to begin to re-examine their publicity strategies. seo has gained the curiosity, trust and support of more and more customers with its price advantage. This directly affects the performance of Baidu's sales department.
2. The strategy of knocking mountains and shaking tigers tells potential bidding customers that SEO is unreliable.
After this major update, Baidu's own products and classified information such as 58.com, as well as the internal page rankings of some powerful comprehensive websites have been improved, while many corporate websites have been left behind to combat and influence potential bidding. The customer's promotion strategy clearly informs these customers that SEO is unreliable.
3. Increase the confidence of existing bidding customers and completely destroy their thoughts of turning to SEO.
What Baidu relies on for survival is its existing bidding customers. In order to prevent more customers from turning to SEO, Baidu must strike hard at the necessary moment to stabilize the morale of the army, make existing customers realize the instability of SEO, and prove it with actions. Baidu is determined to safeguard the interests of bidding customers.
On July 14, 2011, another major earthquake occurred in Baidu. Although this time it was not as strong as the 520 earthquake, everyone felt the earthquake strongly. Many words have dropped significantly in rankings, so what is the reason for Baidu to roar again this time? Now the Internet is developing rapidly. In the rapidly developing Internet, Baidu also wants to further develop, so it adjusts the website on a large scale to keep everyone on the same site. Re-evaluate, allow new sites to be included faster, and perhaps warn SEOERs to be user-centered when building sites. It’s not about building a good website and buying a few links. You can get a lot of visitors by making a few external links.
I found some suggestions for SEOER after 714. For everyone’s reference
On July 14, Baidu’s requirements for SEO may become more and more stringent. The strikes are getting harder and harder. Especially for small websites, we must take precautions and build regular websites. It is better not to use some unnecessary black hat techniques. Baidu made adjustments to the search engine algorithm on July 14th, which caused many SEOER websites to drop from the top three on the first page to the second page. Some of them experienced Baidu snapshot reversion. My site was no exception. First, I returned to June 22nd, then 24th and 27th. Let’s first analyze the situation and solutions:
The first point: changing any of the website title, keywords, and description is the biggest reason for snapshot rollback. Solution: Don’t change the website title, keywords, and description content if they are certain. If you want to experiment, you can change it and see what the result is.
The second point: transitional collection of website content. When building a website, content is king and originality is the root. Excessive collection will only cause your website to be demoted or directly blocked or deleted. The solution is to develop good updating habits. It is best to update the website regularly and quantitatively, and try to be as original as possible. If you cannot be original, just pretend to be original. Pasting and copying are strictly prohibited. If you can update your original content regularly and quantitatively, I believe that your website’s inclusion will be greatly increased within one month at most, and your ranking will naturally rise.
The third point: A large amount of content is added instantly, which is also the reason for backtracking. Instantly increase the content and make search engines think that you have used mass-sending software or something, so of course they will revert to your file.
Point 4: Instantly add a large number of external links. If your website ranking has been stable, try adding a large number of external links instantly. This will generally cause the keyword ranking to drop and the snapshot to be reversed. The solution is safe, increase external links in an orderly manner, and mass posting is strictly prohibited. Point 5: Friendly links lead to rollbacks. Carefully check the status of your friendly links and remove problematic links. Continuous updates will slowly bring them back.
Point 6: Unexplained rollback. This type of problem belongs to a small number of sites. As long as you insist on continuous updates and good external links, it will slowly recover.
The key to doing SEO is thinking. I have written similar articles before. This time Baidu adjusted one of my main keywords to fall to the second page, but the SEO effect has little impact. The purpose of SEO is not traffic and ranking, that is just a In the early promotion process, SEM is the purpose. No matter what type of website you have, the purpose of SEO is to gain profits from it. SEO only uses technology and some techniques to increase the exposure of related keywords of the site, so that more people go to your site and users come. Only in this way can Keep:
First: website opening speed. (Code optimization in SEO)
Second: users’ feelings about the site. (site layout in SEO)
Third: information about user needs. (content)
Conclusion: The content of the site is very important. SEO is just a preliminary promotion process. The key is to provide the information that users need so that users can remember our site. We cannot do SEO for a website permanently. This site is a very practical example. I believe that the teacher will never consider the SEO of this site again.
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Editor in charge: Chen Long Author’s personal space on Black Friday