First of all, the Chinese name of SEO is search engine optimization, so the word SEO optimization itself is ambiguous. As an industry, seo is gradually being accepted by society. It has gradually spread from big cities to small cities, and the search engines themselves also recognize this kind of work. However, as some entry-level SEO operators, they often make some major mistakes. I would like to share this article with these students.
1. Impetuous.
The most obvious one is Baidu. As a friend who has been observing search engines for a long time, everyone knows that the ranking of keywords on Baidu is not absolutely stable. Sometimes it is low, sometimes it is high. Baidu is a search engine company with strong manual intervention. Of course, I think that the ranking intervention of most words is not done manually, but through certain internal rules of Baidu. Therefore, it is reasonable to say that the page is K for a few days and the ranking is dropped for a few days. middle. On the contrary, if you want your website ranking to be stable and your page never to be K, then you will only fall into impatience. The reason is very simple. This is Baidu, continuous improvement.
2. Hatred.
As a Chinese and a webmaster, I believe everyone hates Baidu in terms of language. In fact, I personally think that Baidu is the best search engine (no one). The reason is also very simple, because Baidu understands Chinese people's habits better and will gradually adapt to Chinese people's habits. The most common people compare Baidu with Google. In fact, Baidu knows that peripheral products such as Baidu Encyclopedia have greatly improved the quality of search results in a sense. Of course, there are also cheaters. In terms of search results, Google is also slightly inferior. Google is great for English searches, but it is not adapted to Chinese. Except for some H-related things, the search results are not very accurate.
3. Blind.
What is the purpose of our SEO? Is it to bring traffic to the website or to bring benefits to enterprises or individuals? It must be the back station, anyway, the author is here to make profits. Therefore, I think that all SEO operators do not need to follow the so-called tutorials to optimize their websites. The first thing to consider and take care of is not the search engine, but the users.
4. Pseudo-original.
I don’t know that all the masters worship pseudo-original works as gods, and the students and juniors below worship pseudo-original works as gods. I believe that practice is the only criterion for testing theory. Years of experience in the industry tell me that anything that is not original can still be included. Search engines still pursue the quality of articles. What exactly is originality? Each search engine has its own calculation method, which is fake. It doesn’t have to be original; it doesn’t have to be original to be original, and it doesn’t have to be original if it’s not fake.
The following points should be done:
1. The server is stable.
2. The domain name is stable. Including the URL, try not to change it. You must maintain it after it is born, and you cannot abandon it halfway.
3. Make good use of tools. Don't listen to the master's slander, practice will bring you true knowledge!
4. Go your own way, stick to it, and stick to it. Don't trip over rocks and be unable to get up.
Reprinted from http://www.taodigua.com/post/6
Editor in charge: Chen Long Author Digua’s personal space