Hello everyone, my name is Muzi Chengzhou. In the process of optimization, there are three main aspects that need to be done: website structure, website content, and website external links. We need to do a lot for any part, and there are many skills that need to be paid attention to in practice. Today I want to talk to you about some things about website external links. The external links of the website are like the business card of the website. What we need to do is to constantly send out our business cards, so that more people can understand us and remember us, and then continue to accumulate and cultivate a group of users who can become our website, and Build a certain reputation in the industry and finally realize your dream of reaching the top. When you do a lot of external links, it’s like sending out business cards to us. The more you send them, the more users you can receive, but you don’t send them out aimlessly. For example, my business card is for website optimization, but I Ask some farmers to send it to you. Do you think they will ask you to build a website or optimize it? Obviously the probability is very small, so when sending business cards, we do need to be quantitative, but we must also be targeted. , target your own specific group of people, go to some companies, and send it to some enterprises, so that others will come back to you and cooperate with you.
Okay, the above is just a general idea of mine. Let’s talk about the most troublesome issue for everyone in detail: how to easily build high-quality external links to the website. Regarding this problem, I believe everyone wants to have their own good method, but they are not sure whether they really have a good method, or they are struggling to find such a method. What I want to tell you is, don’t We care too much about things that seem fast but have short-term vitality. We need to build external links in a down-to-earth manner, so that the external links can accumulate and continue to increase the weight of our website. Here I would like to introduce to you the first point I have summarized in practice: blog maintenance. I hope you will like it.
Regarding blog site maintenance, my deepest feeling is that blog site maintenance is very helpful for website anchor text links. I don’t know how everyone understands anchor text. My understanding is to insert a link on a keyword, which is considered anchor text. As for why anchor text should be made, I believe everyone knows that anchor text is the most important task to improve keyword rankings. We need to do a lot of anchor text within the site, and anchor text links outside the site are also very important. So how to use these portal blogs to make anchor text links? Let’s listen to some of my simple opinions.
1. Build a blog before building a website.
When it comes to maintaining a blog, I think the first thing to do is to maintain a blog. Everyone may have their own method of how to maintain a blog, but I think there is one point that cannot be escaped: using popularity to cultivate blog weight. There are two parts we can use to cultivate the weight of the blog. One part is the CMS article management system, which means posting blog posts every day, but not aimlessly. At the beginning, we need to cultivate the weight and popularity of the blog. , so you need to post some attractive topics in your blog, preferably recent hot events or events that everyone has been speculating about. For example, the recent "Fengzhi" divorce incident has been very popular, and each portal has a dedicated We can also create a special topic to report this event. We can also write these things on our own blog to attract some viewers, and then slowly add some content that we want to optimize to the blog and make some anchor text. The second is to add some one-way friendly links to the blog, so that the friendly links can bring the website we need to optimize, and we can also exchange friendly links with good friends to achieve the purpose of cultivating the weight of the blog.
2. Pay attention to the internal optimization of the blog
For blogs, we must also pay attention to the internal optimization of the blog. For example, when we select the title, we must pay attention to incorporating the keywords we need to optimize. We must pay more attention to the relevance of the content within the blog to increase the weight of the blog. It is best Make a link to your blog's homepage in your blog to optimize the weight of your blog's homepage. Of course, you don’t need to worry so much about these small details, because after all, when we blog, we don’t have that much time to optimize the blog as an independent website. Internal optimization must pay attention to the layout of keywords. This is actually the same as the internal optimization of the website. What we have to do is to accumulate more keywords inside the website to increase the keyword weight on the homepage of the blog.
3. Grasp the diversity of blogs
I don’t know how many portal blogs you are doing to cultivate. For us, we need to cultivate some blogs with relatively high weight. I think a webmaster is incompetent if he does not have more than 10 blogs. It’s not that we can’t do SEO optimization without doing blogging and website maintenance, but that doing blogging and website maintenance is the most basic webmaster optimization principle. We may not see the effect of blogging and website maintenance in a short time, but in the long run we will get better and better. Let’s enjoy more and more the weight that blogs bring to our website. Let me introduce to you some blogs with relatively high weight: Sina, Sohu, NetEase, Hexun, Blog.com, Phoenix.com, Blog China, Peninsula Blog, Tianya Blog, Ali Blog, Baidu Space, etc. If you open one or two blogs on each portal blog site and slowly develop them over a few years, the external links and weight these blogs can bring to you will be unparalleled.
Okay, I haven’t researched deeply enough about blogging and website maintenance. They may be some commonplaces. You can skip what you know and refer to those who don’t. Friends who want to exchange knowledge in this area with me can add me on QQ: 843745641
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