With the prominent role of website titles and the weakening of website keywords, website descriptions play a tepid role from beginning to end. So, is website description important?
The internal quality of the website (content and structure, etc.) is a key factor in website ranking, and search engines judge this area based on the user's access steps. Most users who access the website through search engines use the website's facade. It is undoubtedly important to choose a clickable title as a description of the website's appearance.
What is a website description
Website description (description), simply put, is an introduction to the website, which can be displayed through the search page of a search engine. Together with the website title, it is called the face of the website.
Website description setting points
1. The upper limit of word count is 76 words. Try not to exceed 76 words. This is determined based on the number of words indexed by search engines. The description should capture the center of the website rather than blindly describe it.
2. Avoid keyword stuffing. It is necessary to appropriately highlight the keywords of the website in the description. This can better guide search engines to accurately locate the website, but there is a limit to everything, otherwise it will be counterproductive.
3. Attach extra keywords. When you have mastered the principle of word segmentation but still cannot fully display the keywords you want to want in the title, you can add such keywords in the description. This is why some websites simply do not include the keywords in the title. Keywords that are not set in the keywords have ranking reasons.
4. Description is not just about attracting. Here I want to say that description is not like bidding. A high click-through rate can achieve quality score. The quality of the website is determined by IP, PV and bounce rate. If you blindly increase clicks through gorgeous descriptions, Maybe the results will disappoint you.
5. Keyword position setting. The position of the keywords in the description is closely related to the priority of the keywords on the website. The higher the position, the more important it is. When setting, it must correspond to the position of the keywords in the title.
6. The choice of description symbols. There is no corresponding reference to the symbols in the description. Use them as appropriate. It is recommended to use conventional symbols and do not use some weird symbols. As mentioned before, description is not just for attraction. For those with a large number of words, it is recommended to use half-width symbols in order to fully display the description.
7. Describe the relevance of the content. Whether it is the title, keywords or description of the website, it must always be closely related to the overall content and positioning of the website, and always use the core positioning of the website as a point to expand.
8. Selectively set descriptions. Here is an additional point: not all pages of the website need to set page descriptions. Like keywords, we only need to set descriptions for some important pages, such as homepage, column pages, and topic pages.
9. Descriptions emphasize readability. Whether it is for search engines or users, descriptions have a considerable degree of guidance for them, so it is very important to maintain the readability of descriptions.
The role of website description
1. Additional keyword ranking, as mentioned above, we can set some keywords that we have no chance to set in the website description. As long as the website weight increases, these keywords will also be ranked.
2. Cleverly increase the website IP address. A good website ranking does not necessarily mean a good click-through rate. Many times, the IP address of the second or third-ranked website is higher than that of the first-ranked website. I would like to say that this is mostly related to the description of the website.
3. Guide crawlers to crawl the website. Whether it is the setting of title, keywords or description, it will contribute to the positioning of the website after the search engine crawls the website.
Summary website description optimization
The article uses facade as the description of the greatest contribution to the website throughout. At the end, the author responds to the beginning of the article by saying that website description optimization is very important.
Article source Chengdu SEO http://www.tyylmsxj.cn
Editor in charge: Chen Long Author timi’s personal space