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Structure is the overall expression of a skeleton. A house can give people an overall aesthetic feeling through reasonable indoor structural layout, such as the layout of bedrooms, bathrooms, balconies, doors, etc. The same is true for websites, which require reasonable structural optimization within the site. To give users and search engines a good experience, the author below will elaborate on how to optimize the website structure.
What is website structure
The structure of a website has two meanings, namely the physical structure of the website and the logical structure of the website (also known as the website link structure).
The physical structure of the website is the structure determined by the location relationship between directories and files stored in the website space.
The logical structure of the website, that is, the link structure of the website, refers to the logical or linked network graph structure formed by the internal links of the web pages displayed to users and search engines on the Internet.
Key points for website structure optimization
In fact, website structure optimization can be summarized into three optimization targets, namely website navigation (column) optimization, website level optimization, and website path optimization.
Website navigation (column) optimization, try to use long-tail keywords of target keywords in navigation settings, and avoid cross-keywords between columns; try to reflect navigation in important positions, and set it according to the user's F-shaped browsing habits; it is recommended to use double Navigation mode, add bottom navigation when necessary; reasonable site map and breadcrumb navigation settings; the website adopts the DIV+CSS layout mode, and excess code exists in the form of calls as much as possible; columns that have no time significance and must exist are blocked with robots .
Website level optimization, we all know that for small and medium-sized websites, when the page level exceeds three levels, it is difficult to be included. Reasonable optimization of the website level can improve the website's inclusion effect, and can ensure the balanced transmission of website weight, and optimize the website level. There are several points: appropriately increase the columns of the website, such as setting up sub-navigation; rationally use tag tags; appropriately add list items to the list page (column page) (it is recommended to set about 60 items for general small and medium-sized websites); effective internal links of the website Settings: For some main recommended web pages, leave a link on high-weight pages such as home page or column page.
Website path optimization, the website path should be static (pseudo-static when necessary); the website path should be set to a short path as much as possible (this can be done by putting all articles in a directory, like Baidu Encyclopedia in the view); the website path should be fully spelled , Pinyin abbreviation, English, do not use Chinese paths; dynamic path parameters should not be too many; it is recommended to use relative paths in the site.
The role of website structure optimization
It is conducive to user experience. After the website structure is reasonably optimized, the code is simple and the access speed is very fast. The effective navigation settings allow users to quickly find the target page. This kind of website structure is enough to conquer most users.
It is conducive to web page inclusion. After the website structure is reasonably optimized, the entire website level is standardized. Low-level website pages are friendly to search engines and have excellent inclusion effects.
Website weight transfer, after the website structure is reasonably optimized, the internal link system of the website will be more appropriately connected. With the increase in inclusion, the website weight can achieve unprecedented balance and steady growth, thereby increasing website traffic.
Article source Chengdu SEO http://www.tyylmsxj.cn
Editor in charge: Yangyang author timi’s personal space