Website snapshots are a manifestation of website weight. When website snapshots are constantly updated, it means that search engines have enough trust in your website, which helps to increase the weight of the website. When snapshots stop or lag, it will reduce the trust of search engines. It reduces the authority of the website, so more and more webmasters begin to pay attention to website snapshots. So why are the website snapshots not updated or lagging behind? How to restore the website snapshots in this case? Don’t worry, let’s look at the China Cosmetics Investment Promotion Website Manager to answer your questions.
There are many reasons why snapshots are not updated, such as little or slow update of website content, too much duplicate content, frequent website keyword changes, website structure changes, the website often cannot be opened, too few external links or a sudden increase in the number of external links, or black links. Wait, these will affect the website snapshot. To put it bluntly, the website weight is too low or the search engine does not trust your website enough. Webmasters can check to see if your website has a similar situation, which causes the snapshot to lag.
The cause of the snapshot lag has been found, so the next step is to prescribe the right medicine. Our China Cosmetics Investment Promotion Network ( http://www.hzpzs.net ) has also had the problem of snapshot lag several times. After years of hard work, I The following experiences are summarized for the reference of webmasters.
1. Stable website opening: On the one hand, the stability of website opening is to ensure that the website is displayed normally, and on the other hand, the opening speed must be fast, which requires a good server. Although many domestic private servers are cheap, their quality is not guaranteed. Therefore, it is recommended that webmasters choose a regular server agent and try out the server before purchasing. You can also find out the reputation of the server agent online, so that you can Give yourself one more weight to judge. The stability of the website is also related to the DNS. DNS is the domain name resolution server. The quality of the DNS will also affect the opening speed of the website. There are currently three major domain name providers in China, and their DNS stability is also slightly different. I won’t go into details here. Webmasters can look for high-quality DNS based on the network. If there are always problems with snapshots and no other reasons can be found, you might as well try this method. .
2. The content of the website must be of high quality and updated regularly and quantitatively: "A must-read for new webmasters: How to improve Baidu inclusion of new sites". In this article, I mentioned that updating original articles regularly and quantitatively can improve Baidu inclusion. This is related to this By the same token, search engines prefer high-quality original articles, and novel and unique websites are also more favored by search engines. If the website is not updated for a long time or only updated occasionally, spiders will become lazy. On the contrary, if the website is updated regularly and quantitatively, and the quality is ensured, it will greatly increase the trust of search engines in the website, and spiders will also crawl regularly based on your updates. , so as to ensure that the snapshot is constantly updated. Some people may say that this will waste a lot of time on original articles. This idea is wrong. High-quality website content is the guarantee of SEO. Only in this way can the stable development of the website be ensured, so it is necessary to work more in this aspect. In fact, it is not difficult to write original articles. As long as you read more and write more, although you cannot guarantee your literary talent, your writing speed will definitely increase rapidly. It is not difficult to update 2-3 articles a day.
3. Increase external links: High-weight external links can increase search engines’ trust in the website and facilitate website snapshot updates. When there is a problem with the snapshot, if you can insist on making two high-quality friendly links every day, it will be very helpful to restore the snapshot. Webmasters are in trouble again when they see this problem. It is difficult to exchange for high-quality links if the snapshot is abnormal. It is true, but powerful websites can consider purchasing some links. The quantity is not large, but the quality must be high. Don’t upload too many at once. It’s best to put the batch online. Don't be greedy for cheap and buy black links, as this will cause the website's reputation to plummet. It is also necessary to regularly check existing friendly links on the website and remove websites that are poorly included, have lagging snapshots, or cannot be opened. Major websites and forums can also bring high-quality external links to the website. For example, you can post comments on forums and attach your own URL, and you can also include your own links when asking questions or answering questions in the Q&A system. This can increase the weight of the website. , which is conducive to snapshot updates.
4. The website structure is stable: When there is a problem with the website, many webmasters are very anxious and want to find a solution as soon as possible. If this doesn't work, they immediately change their ideas, and even often revise the version and change the keywords. In fact, the stability of a website is very important. When the website changes frequently, search engines will be at a loss, so spiders will take a wait-and-see attitude, which leads to website snapshot stagnation. Sometimes even small changes can arouse spider suspicion, so be especially cautious. The relative stability of the website is very important. For example, the keywords should be established at the beginning of the website and remain unchanged. The website structure should not be changed frequently if there are no major problems. Large-scale revisions are even more unavoidable. Retirement First of all, even if it has to be revised after 3-5 years, the website should try to maintain its original path.
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