If it is said that the quality of the website itself is not only determined by the website ranking, but also by some unspeakable factors, do you believe it? Anyway, I believe it, even though this is just a legend. Both Google and some domestic search engines have unanimously proposed the importance of original content in their respective website optimization guidance documents. They also say that search engines like new things, and long-lasting updates will drive long-lasting rankings. However, in reality we find that this is not always the case. Some website snapshots have not even been updated for months, and there are very few links. Natural rankings are good. Almost every month, a few dark horses emerge, just like Langyu's stations, but then quickly disappear. What is the key to website optimization? Details, details are the golden key that opens the door to website construction and optimization. Although some details are incredible and very strange and difficult to understand.
1. Bind multiple domain names to the same host
This was just a guess at first. Will binding multiple domain names to the same host affect the ranking? Practice tells us that it will have a certain impact. If multiple domain names are bound to the same host, the IP address must be the same. The same content and the same IP address will be judged as a mirror site by search engines. If there are too many domain names bound, such as a dozen or even dozens, there is a risk of being misjudged as a site group. Not only are websites with the same content bound to only one domain name, but if conditions permit, please use independent IP hosts as much as possible to bind domain names and IP addresses in one-to-one correspondence. In website construction and website optimization, the advantages of independent IP have been stated many times before, so I will omit a few hundred words here.
2. Search engines prefer domestic websites
Although search engines have repeatedly stated that domestic and overseas websites are treated equally, and as long as they meet the search engine inclusion standards, quality websites will be accepted as ordered. This is feasible in theory, but in practice it may not be the case. Just like when we use Google search, it is intermittent. With the increasingly strict Internet regulatory system and the implementation of the domain name whitelist system, under the powerful power of GFW, it is not unusual for website access to be intermittent. Domestic supervision is getting stricter day by day, and a large number of websites and domain name hosts have gone overseas. Will the regulatory authorities take it lightly in the long run? It is not that search engines prefer domestic websites, but that search engines prefer websites that operate stably.
3. Whether filing or not affects website inclusion
Needless to say, inclusion cannot be put into operation without registration under the existing regulatory system. There are two situations for opening a website without registration. One is to use your own server. In fact, as long as there is an independent IP (fiber-optic broadband is generally equipped with independent IP resources), even if the server is not placed in the computer room, You can also open a website, cleverly avoiding supervision. What's more, the supervision of computer rooms in some second- and third-tier cities is not so strict; second, they set up servers overseas, or use URL or CDN forwarding technology to avoid registration supervision. No one can conclusively prove that unregistered websites will definitely not be included, but the number of inclusions will have an impact. The author's blog is an example. The host is in Hong Kong. As of today, only one page has been included, and the URL address still does not include WWW.
4. Search engine empowerment and mutual learning
A website's overall ranking in one search engine is acceptable, and its ranking in other search engines is generally not too bad. First of all, the official explanation of search engines states that the key to optimization lies in the website itself, and ranking reflects the quality of the website to a certain extent. A quality website will of course be favored by most search engines. After long-term observation, the author believes that website quality determines search engine rankings. The view itself is indisputable. Who doesn’t like a truly high-quality website? However, it is not comprehensive enough. There must be reference factors in the search engines themselves, especially some domestic second-tier search engines, which mostly use Google and Baidu as reference objects, and assign website weights and corresponding keyword rankings. The word "Shanghai Website Design" on my website is not among the optimization targets, but for a while it even ranked first on Baidu, and also ranked very high on several other small domestic search engines. Now the ranking of this word in Baidu has dropped to the second page, and the others have also slowly declined. Only Sogou has remained strong and ranked first.
5. Ranking turns to non-quality decision
No matter how rich your content is and how good its quality is, your ranking will not always be first or second for some popular keywords. Wuwei’s SEOWHY has been in the spotlight for two years, won’t it continue to be the same? Thirty years. In Hedong and Hexi in the past thirty years, the situation has changed, and so has website optimization. The competitive environment is constantly changing, and search engines are constantly adjusting their algorithms. Even if this is not the case, if the top few under a keyword are always old faces, who will pay attention to search engines frequently? What's more, there is also the legendary manual intervention. The truly natural ranking must be determined by the quality of the website, but nature is always an ideal state.
6. Being cautious and low-key is the way to win.
Row the boat carefully, look at the successive K sites and the continuous adjustment of the algorithm, we will find the winning secret of website optimization. There have always been surprise winners in website optimization, and Wolf Rain is an extreme example. In just a few months, it ranked first for a super popular word like SEO. But he was too fast, so he came and left without a trace, leaving only a string of thoughts. Prudence is also reflected in the construction of website content. If not necessary, try to avoid some sensitive hot topics, especially negative news from some search engines. After all, it is a commercial company, and some illegal operations are normal. Never think about testing the power of banned vocabulary databases. Content construction is simply content construction. Try not to involve too many sensitive and controversial topics. After all, search engines are also subject to the public opinion supervision system.
Although we are involved in it, we are all bystanders. The details of website weight measurement and ranking will always be the top secret of every search engine. However, everything has its own reasons and internal context, and we can still find some clues through analysis and comparison. Shanghai website production company Pilot Technology ( www.joyweb.net.cn ) believes that although there are some things that cannot be studied, it is better to believe that they are true than to believe that they are not true. Although they are small details, they are often related to success or failure. For example, website real-name authentication and website content construction, both grassroots and enterprises should take a long-term view, because only by understanding and making good use of current affairs can we survive and develop better. (Text/Yue Zhixuan)
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