Feifei recently received an order from a printing factory. The goal is to help the factory bring customers in a short time. The optimization focuses on long-tail words on the product page, with xx printing on the homepage, and xx printing website as a supplement, because everyone usually prints leaflets. , business cards, etc. will directly search for "region" + printing products on the search engine, such as Fuzhou business card printing, Fuzhou business card printing quotation, such customers have a very high transaction rate, we mainly bring customers directly by optimizing these words, as follows Let me introduce to you the process of on-site and off-site optimization.
1. On-site optimization
1. Add keywords to the alt tag of the logo, such as "Fuzhou Printing"
2. In order to increase the density of the website, Feifei adds keywords in the company profile, column names, bottom and other places of the website. The density of the website has a greater impact on rankings.
3. Change the word "Home Page" in the navigation to "Fuzhou Printing Home Page". Adding keywords to the navigation is very helpful for improving the ranking of the website. It is equivalent to the anchor text of the entire site.
4. Add secondary navigation at the bottom of the website and optimize the links within the site to facilitate spider crawling.
5. When updating articles on the site, add keywords to the title. One is to improve the relevance of the article, and the other is to increase the keyword density of the homepage of the website. Many friends pile keywords at the bottom. In fact, we only need to add keywords to the article to achieve the key improvement. The purpose of word density.
6. Create a 404 error page to improve user experience and prevent the bounce rate from being too high.
7. Change the domain name 301 without www to the domain name with www, and transfer the weight of the domain name without www to the domain name with www.
8. Put some pages that are not ranked or do not want to be crawled by spiders in robots to prohibit search engines from crawling.
9. Generate a site map to facilitate spider crawling of the entire site
10. Add a question and answer module, we can use some long-tail words.
2. External link deployment
1. First mission
Register Yellow Pages, Encyclopedia, Tieba, Know, Experience, Q&A, Baidu Space, Baidu Library, Collection, etc.
2. Daily tasks
Send external links: blogs, forums, classified information systems, b2b websites, Q&A systems, Tieba, Baidu Zhizhi, Tianya, Maopu, Xici Hutong, exchange friendly links
Observe and analyze inclusion, backlinks, rankings, etc.
3. Weekly tasks
Statistical analysis of inclusion, backlinks, rankings, etc. for a week, and improve the update plan
It is best for us to find external links on peer forums and websites, so that high-quality one-way links can quickly improve rankings. The above is the website optimization work implemented by Feifei SEO on the printing factory website. I hope it will be helpful to everyone. I will share it today. The printing factory case website is http://www.fzywzx.com . You can use the website to come together to seo the 500-person Q group: 133463240 to discuss the optimization plan.
Editor in charge: Chen Long Author Feifei seo's personal space