In the previous article, Zhang Dong gave you a basic overview of website positioning. However, there are still many friends who are confused about the direction when doing website positioning and fall into some misunderstandings about website positioning, resulting in half the effort or even in vain. So, Today Zhang Dong will analyze some common website positioning misunderstandings for everyone.
1. Blindly follow the trend
This is a common problem among many small and medium-sized webmasters. Seeing that group buying is booming, they quickly build a group buying website. Seeing that everyone is building local portals, they quickly download a DZ and start building it. Seeing that Hao123 is very profitable, so I immediately went to get a website navigation station. The next time I heard the teacher say that the commission of a certain Taobao customer was very high, I registered a Taobao customer account and got the API interface to launch Taobao shopping navigation. As everyone knows, success in each industry has its own characteristics of success. Following the trend will only lead to others. There are already N mountains in front of you. When will you, a little bumpkin, get ahead? Everyone says, "The waves behind the Yangtze River push the waves ahead." "The front wave dies on the beach." In fact, it should be said here: "The back waves of the Yangtze River push the front waves, and the back waves fall on the front waves." It is impossible to succeed by blindly following the trend without having your own accurate positioning.
2. Big and comprehensive
This is also the positioning misunderstanding of many of our webmasters. When building a website, we hope to cover all content, attract all relevant users, and monopolize all traffic. This is a task that is simply impossible to accomplish with small and medium-sized sites. A friend who works in local information wants to set up a sub-station in every county and use second-level domain names to do it. It is still a personal operation. When he asked me about my optimization ideas, I told him directly that there is no way I can leverage such a large enterprise with my own strength. market. Another friend is a manufacturer of mobile homes. His first idea was to build a portal for mobile homes, so he brought in all the relevant content to build the largest mobile home portal in China. I personally didn’t have that much energy to do it. Taking care of so much content, even if you do it, the content of the website will be worrying. The current website trend is that the market is more segmented, and entering market segments or even micro-markets is the way out for small and medium-sized webmasters.
3. Unclear profit methods
When building a website, many webmasters do not have a clear understanding of the website's profit methods. They just want to build the website first and then wait until there is traffic. However, as everyone knows, if they do not do a good analysis of the profit methods at the beginning of building the website, they will not be able to make money in the future. There is no guidance on website layout and content construction. A friend heard that selling links was good, so he built a website and planned to sell links. As a result, after the website was built, he couldn't even exchange friendly links, let alone sell links. This is a typical improper way to make money.
4. Blurred user base
Only by analyzing the user groups can we build targeted content and carry out targeted online marketing. We cannot expect a website to win all netizens, that is unrealistic. When we build a website, we must do relevant analysis to avoid unnecessary labor. A better analysis tool is the Baidu Index tool. We can see the user groups through the keyword Baidu Index, and then do targeted marketing.
5. Work in unfamiliar industries
We can only be confident if we work in an industry that we are familiar with. If we just see others making money, or hear a teacher say that a certain industry is profitable, but we blindly enter it if we are not familiar with it, the most likely outcome will be a bamboo basket case. All water is gone. Only by working in an industry we are familiar with can we have a targeted analysis and grasp of the industry.
6. Imitate big websites
As a novice webmaster, you should focus on providing users with targeted services, rather than covering everything and blindly imitating big websites. A webmaster friend once proudly took out his website for me to give optimization suggestions. The website was imitated from head to toe of Sina. Even the navigation, columns, layout, and even the second-level domain name were similar. N was also turned on. A second-level domain name. After seeing this kind of website, the author felt a little sad. Could it be that he wanted to create a second Sina by himself? When the author asked this friend about the positioning of the website, he said to get traffic first. How could such a site have traffic? I told him directly that within a month, the site would be demoted. Unfortunately, as I predicted, too many second-level domain names would be opened at once, and it would not be able to provide substantial services for all domain names. Content, it would be strange if it is not demoted.
7. Competitors are too strong
Imitating big websites will also encounter the same problem, but there are some websites that are not imitating big websites, but their website positioning is too "grand", so that they put themselves in a very disadvantageous position, so they still use those who do classified information As far as my friends are concerned, the competitors are all strong, not to mention 58, Ganji, Common People, just take the list, platform, Yideng, 5B, go to 114, hurry up 8, word of mouth, category 168, etc., you can easily say N A powerful opponent, it would be very difficult for any one of them to surpass him. There is also a friend who made a website and positioned it as a shop-in-shop. The result is of course self-evident. As a B2B business, even you have fallen at the feet of Taobao. Your small personal website wants to be a shop-in-shop. It would be strange if it doesn't fall. When positioning, we must avoid the giants in these industries and find some industries or entry points that are easier to start with.
8. No special content
When we build a website, we must have our own unique content. If the content of a website is already flooded on the Internet, the possibility of success is basically very small. Take Taobao as an example, it was once very popular. Taobao opened its API, and everyone started to become Taobao customers. As a result, everyone understood that Baidu was one-size-fits-all and shut down N Taobao sites in an instant. However, many Taobao sites that chose specific products survived happily. The reason is No featured content. There are still many webmaster friends who are keen on this thief program and that collection software. Zhang Dong reminds the majority of webmasters that websites that rely on this kind of collection will be abandoned by search engines sooner or later.
The above are some suggestions and references that Zhang Dong gave to webmasters when positioning their websites. He hopes that webmasters will think more before building a website to avoid being at a loss after building a website. The article was originally published by Zhang Dong. The original address: http://www.0717SEO.net/SEOjichu/20110731262.html Please keep this link for reprinting.
Editor in charge: Chen Long Author Zhang Dong’s personal space