The keywords of the website are generally divided into core keywords (if the website is a sphere, then the core keyword is the center of the sphere, and the website is optimized around it), target keywords (the words we want to rank at a certain stage), There are three types of long-tail keywords (except core keywords and target keywords, which are both long-tail keywords). Most target keywords are monopolized by promotion and high-weighted websites. For general websites, if they want to survive, they must rely on long-tail keywords, but we do not do all long-tail keywords. What we do is the most valuable. long-tail keywords, but often the origin of these words is ignored by the majority of webmasters.
Common sources of long-tail keywords: Baidu products, Q&A platforms, search engine-related searches and drop-down boxes, regions, seasons, inquiries, price comparison keyword expansion, keyword mining tools, webmaster websites, etc. It is undeniable that long tail Keyword mining methods are very effective, but as explained at the beginning of the article: many valuable long-tail keyword sources have been ignored by us. The following is a brief introduction:
Competitor's website
Many webmasters use the above common long-tail keyword mining methods when positioning long-tail keywords for their websites. Although it is effective, what we want is not only the effect but also the efficiency. At this time, as long as you click on a few competitions For your opponent's website, you can analyze their long-tail keywords by browsing the website, analyzing the website, and querying backlinks. By optimizing these long-tail words, you can more accurately locate the long-tail keywords of the website.
Use of statistical tools
Most websites have installed statistical tools, and some have more than one. However, few webmasters use this tool when it comes to long-tail keyword mining. In fact, you have long discovered that webmaster statistical tools, such as Baidu Statistics, will count web pages. Source keywords, we can statistically analyze these keywords, and then achieve a better layout of long-tail keywords on the website.
Use of local forums
As webmasters, we often visit forums, but most of them are webmaster forums, and we rarely go to local forums. In fact, it is useful to analyze their operating models. For long-tail keyword mining, local forums are It has great potential. There are many local user needs here. As a webmaster, especially those who produce local products or services, you will find valuable long-tail keywords here.
Search engine promotion background
Maybe you have never done search engine promotion, but it is very easy to have a bidding backend, especially Google, which is not expensive. Furthermore, if you have a friend who is doing promotion, you can borrow it and use it. We can use the search engine Use the keyword mining tool in the promotion backend to mine long-tail keywords.
Whether a keyword is easy to optimize depends on whether the competition for this keyword is fierce. A valuable long-tail keyword will evolve into a target keyword for many websites because there are more people doing it. Therefore, the author recommends that webmasters pass it by being used by most websites. Position the long-tail keywords where the long-ignored long-tail keywords come from. Due to space reasons, the author will show more neglected long-tail keyword sources for webmaster friends in subsequent articles.
Article source Chengdu SEO http://www.tyylmsxj.cn
Editor in charge: Chen Long Author timi’s personal space