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The homepage of a website is a naturally high-weight page. It makes full use of the advantages of the homepage itself and plays a very important role in the overall optimization of the website. Among them, homepage optimization requires attention to many details, such as the number of homepage links, the distribution and strategy of link points, Now let me talk about the allocation techniques of home page connection points in detail.
1. What is a homepage link point?
Home page connection points are all links on the home page that link to other pages.
2. Determination of the number of home page link points
1. The number of connection points on the home page of an enterprise website is generally controlled to be 70---100.
2. Small portal websites generally have about 300---500 connection points.
3. The number of links to large portal websites is more than 1,000, such as Sina, Sohu, NetEase and other large portals.
Note: The query tool for web page connection points is the SEOquake plug-in for Firefox browser. Links is the number of links.
3. Distribution of home page connection points
According to statistics, users generally browse key areas in an F-shape when browsing the web. Since search engines simulate human thinking patterns to analyze and include websites, and thus obtain website rankings when searching for keywords, then the important products of the website may be It is ideal for news to be placed in this area, and search engines will give it a high weight.
1. F-shaped layout connection point for enterprise websites: the main promoted products are placed on the left navigation for product classification, and the products are displayed in a prominent position.
2. F-shaped layout connection point of portal websites: The channel categories of the website are placed above the horizontal navigation, making it easier for users to choose the news types they care about, and placing the latest hot topics in prominent positions in the articles.
4. Optimization strategies for home page links
1. Enterprise websites: First of all, for enterprise websites, it is important to promote products and give users trust in your company's products. Then our strategy is to put your company's profile and successful cooperation cases on the horizontal navigation. Put product classification information on the left navigation to display the product. From the perspective of user experience, this is also what customers like. It can make it easier for customers to find products that are suitable for them, and make a comprehensive review to consider whether to buy this product. From an SEO perspective, the left navigation is in the F-shaped area and will be treated specially by search engines. My opinion is that it will provide a higher weight. If the home page has a high weight, it will give the product page a high ranking.
2. Portal websites: Portals are mainly platforms that provide users with information. Current affairs hot spots, military developments, gossip news, etc. are all news of public concern. So providing the hottest topics nowadays is the main focus of the portal site. It is essential to place them in a conspicuous position, which can bring a lot of traffic and PV of the website. Therefore, the hot topics nowadays should be placed where you can see them when you open the website. , don't swipe down to see it.
To sum up: Home page connection point allocation skills are analytical skills for analyzing statistical data, simplifying tedious operations for users, and providing quality services. It mainly depends on the idea. There are no fixed qualitative regulations. Giving full play to one's abilities to show one's unique ideas on the website is also an optimization technique. Witkey websites and auction websites emerged to optimize ideas and meet user needs. Only my personal opinion, for your reference!
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