Everyone who does SEO knows how to make friendly links, but if you look at it, most of the friendly links are not done well. They have not really made good use of this column to increase the weight of the website. I will briefly talk about how to make friendship links. Link, let’s talk about it systematically:
1. When linking, we need to examine the other website for exchanging links, then we require the other website to meet certain conditions before it can exchange with our website:
(1) The other party’s website index must be at least greater than 10, and a website with an index of 1 is likely to be a punished website;
(2) The number of outbound links to the other party's website is less than 50. Because the other party's friendly links are close to 80, it is likely to be considered a link factory by search engines. Furthermore, the more outbound links the other party has, the less value it will convey to your website;
(3) When the home page of the other party's website jumps, the link will not be exchanged. If the link is exchanged, it will cause disadvantages to one's own website;
(4) If Baidu searches for "site: the other party's website domain name", links will not be exchanged if the homepage is no longer the first, because such websites are likely to be punished and have their rights demoted;
(5) Links that use nofollow tags or links that use js code will not be exchanged because such links cannot convey value.
2. Many people are link addicts and like to make links. They do several links a day. In total, friendly links on the homepage account for one-third of the page. The number of friendly links is amazing, but I think the number of friendly links should be controlled at Between 20 and 35 is most suitable. Too many outbound links are detrimental to website optimization. If there are more than 80 friendly links, or even more than 100, then your website will be in a dangerous stage and is likely to be considered a link factory by search engines. , and we can often see this phenomenon: PR is very high, there are many friendly links, but the ranking is very poor. This kind of website blindly makes friend links and forgets what the purpose of being a friend link is.
3. What kind of friend links are most suitable to find? This is a headache for many people. They blindly pursue PR, inclusion and other data. After 2 years of practical experience, I believe that when looking for links, you need to find links in the same industry and with high keyword rankings. This is my principle for finding friend links, and the secret to successfully using friend links. My approach is: enter the keywords in the same industry into Baidu, find the website with the top 20 homepage rankings, and the internal page rankings. Not counting the previous ones, we will then use all means to find the webmasters of these websites, and finally talk about exchanging links.
4. Link method. After you find the contact information of the webmaster you want to exchange links with, talking about exchange is the most annoying thing. The other party asks: How much is the pr and how is it included? At this time, I will show the advantages of my website, such as: link the entire site to the other party's website. , keyword rankings are good, etc., linking to the other party from the whole site is a killer, and it will basically win over many webmasters. In fact, linking to the other party from the whole site does no harm to my own website, and it is helpful to the other party’s website, so why not do it, so many webmasters Websites with domain name, PR and high index will be friendly to exchange with me.
5. Link anchor text. The anchor text should use the keywords on the title of the homepage, use them evenly and evenly, and be particular about it. For example: the other website’s keyword A ranks very well, and the word A is also what I want to optimize. Then I tell the other party to use the word A as the anchor text to benefit others and myself. Although I don’t know the theory of this approach yet, the effect is quite obvious.
6. Links are natural. Most of us exchange friendly links with peers. However, experiments show that it is not necessarily a good thing if they are all friend links from peers. It is necessary to intersperse several friend links from other industries, preferably from public welfare websites. .
Finally, what I want to say to many SEOers is: Don’t overly pursue each other’s PR and inclusion of friendly links on the website. Today, an SEOer exchanged links with me. When I checked the parameters, PR5, and my PR was 0. Check After finishing the keyword ranking of this website (the keywords were all after 50), I refused to exchange, which surprised the other party. In fact, it's not that I'm arrogant, but that this site doesn't even have a good ranking for the keywords in the homepage title (even my PR0 site has good rankings for these words), so how can this site have any weight? If it doesn't have weight, I want to What is the use of this link? I think 20 truly useful friendly links are enough! http://www.80seoweb.com The webmaster Yishui posted the first post.
Editor in charge: Chen Long Author Yishui's personal space