Baidu updates time after time and changes in website keyword rankings make many webmasters feel sad and happy. If you still operate the constantly updated search engine algorithms according to your previous methods, I believe your website's ranking will be as lagging as yours. So how do we make SEO achieve the same effect as Tai Chi when we perform website optimization and ranking work? How do we adapt our SEOER work to the constantly changing algorithms of search engines? Liyang SEO believes that we must first solidify our SEO knowledge base, and we can no longer If you stick to the rules, sum up experience and gain new knowledge from some detailed work, only in this way can your work be truly effective. I personally summarized several tasks as follows:
1. We must develop the habit of reading website diaries. We often read website diaries. We can see the records of attacks or even intrusions on the website. If something happens to the website, we can clearly see through the diary. In the last period of time, the company's website server It was attacked by the hacker brother, causing the website ranking to drop across the board. This was my mistake. I didn't observe the website diary regularly, and it was hacked by hackers. Through the website diary, we can also see the time pattern of spider crawling, the frequency of crawling, etc., which can be of great help to our next website update work.
2. Since you can see the spider crawling above, we need to update the website at this time. Generally speaking, what time period is more suitable for us webmasters to update the website? We can't update it 24 hours a day. Based on my personal observations over the past two years, I believe that spiders crawl around around eight o'clock in the morning, which is a more appropriate time to update the website. Now that we know the time to update the website, we must also maintain the regularity of website updates and develop the habit of spider crawling. This kind of website optimization and update work will be successful.
3. Domain command. Many people know that domain is the command for the number of external links on the website. But one of the functions of domain is to observe whether the website has been demoted. If your domain URL is not ranked first on the Baidu homepage, it often means that the website has been demoted. At this time, we need to start doing something for the weight of our website. Worked. Increase the updates of the original content of the website, and look for some high-quality links and even purchase links. Although the domain command does not necessarily mean that the website rights are reduced, we should pay attention to it. More often, it is giving us a warning, and we must pay attention to it.
4. Pages appear repeatedly. For example: "xxxx.com/news.asp?id=369", xxx.com/news369.hmtl". If both pages have the same content, the search engine will not It supports the appearance of two pages with the same content at the same time. Although the search engine will display them after inclusion, it will also dilute the weight of the page. Even if there are too many pages, it will affect the overall weight of the website and even lead to a decrease in ranking. Station K. This problem occurs when many websites are revised. Because the data spider does not adjust in time, two pages with the same content will often be included. At this time, we need to do some corresponding work, such as setting up robots. txt, prohibit spiders from crawling dynamic pages, or prohibit crawling pages in a certain state. If we do not do the correct work in time, the website will be demoted or K-sited in the future, and we will lose more than gain.
The so-called "making a big difference" starts with the details. SEO is not as mysterious as everyone thinks. Only by grasping the principle that search engines serve users can such SEO truly make a big difference! Author of this article: Shui Air Conditioning Network www.hn- Original creation by the webmaster of house.com , please keep this link when reprinting, all rights reserved!
Editor in charge: Yangyang author Chen Lang’s personal space