In website optimization, after the internal optimization of the website is completed, it mainly involves updating the website content and promoting and building external links. At present, everyone knows that the most common external links are blog promotion, forum posting promotion, information platform posting promotion, website link exchange and purchase links. Nowadays, soft article promotion is also a very important part, and soft article promotion has different advantages!
Readability of soft article promotion
Most soft articles are original articles by companies and individuals. The subject matter is mainly technical articles or experience tips in their own industry, and articles about company product introductions. Write useful information for readers in soft articles to provide readers or customers with knowledge. The content also provides important guidance for potential customers when choosing to purchase the company's products, allowing consumers to be more convinced of the company and its products, enhance trust in the company's brand, and attract more people's attention. It not only allows others to learn experience and knowledge, but also At the same time, it promotes and enhances its own brand. High-quality soft articles can also be automatically reprinted by more people, thereby obtaining more free promotion opportunities. This is why many people like to come to A5 Webmaster Network and various website publishing platforms. Reasons for writing soft articles to promote your website.
Soft article promotion link relevance
When writing soft articles, most people will leave their own URL to improve the inclusion and promotion of the website in searches. At the same time, in many places, you can add descriptive text to the keywords in a soft article, and link the keywords in bold. or italics, etc., can better increase the link weight, but this operation cannot be done too much. One or two keywords at most and links are enough for a piece of software. Too many links will be difficult to pass the review in the website where the page is published. , even if the website does not need to be reviewed, it will be deleted after it is published. Moreover, search engines do not like adding a large number of keywords or links to soft articles. For example, in one of my forums, many people posted posts with many unintelligible sentences. , and also added a large number of repeated keywords and links at the end of the article. All such posts will be deleted, which is equivalent to doing useless work, wasting one's own time and annoying the website administrator. It is better to write it in one article. Just adding a link or a URL is enough. I believe that most website managers will not delete it when they see such a situation. It also has reading value for readers and is indexed quickly by search engines. Why not?
Nowadays, there are many professional platforms that provide soft article publishing, such as many portal websites, industry websites, etc., where you can submit articles. As long as you comply with the publishing rules of the website, the corresponding columns can easily pass the review, such as Duguya's professional soft article publishing platform, etc. I built a website for an automotive supplies company. When choosing to publish soft articles, they always choose relevant industry websites or blog forums to publish articles. Only one keyword is added to the description text in an article. For such technology or related reports, etc. The chance of the article being deleted is relatively small, and even good articles can be easily reprinted. Naturally, a link will be provided for you. Although it is not a lot, it is a steady flow. Such link promotion will be more stable and will not be affected by publishing. After being included in search engines for a period of time, it will be deleted and cause unnecessary penalties. This of course requires a lot of article creation to support. An article optimizes a keyword, the keyword describes the text, and then points to the page or column to be optimized for this keyword. It does not have to be the homepage. Everyone who does SEO knows that page optimization and long-tail keyword optimization play a very important role. position, especially corporate websites, when customers or consumers search for product names and go directly to related product pages, the effect will be better.
There are a few things you should pay attention to when promoting soft article links:
First of all: the soft articles written and published must be readable and have reading value for readers, so that they will attract more customers. Like the articles that many people put together casually, others just open them and read them and then close them. Now Baidu is mainly embodied in providing the most valuable knowledge and information dissemination, so when we write soft articles, we must think of providing valuable information content to readers;
Secondly: It is advisable to add at least two text links in the soft article, not too much, not too many, so as not to affect reading and reduce the chance of being deleted, and also increase the chance of inclusion by search engines;
Finally: To publish soft articles, you need to choose the corresponding website platform. Choose a platform that is related to the website you are promoting. It is better to publish on a publishing platform that can bring text links. Currently, many submission and publishing platforms support it, such as when I publish car-related categories. Articles are published on Duguya’s car life column, Huicong.com’s car supplies network channel, etc., as well as on car supplies forums. However, most of the forums do not support links and can only use signatures and other means, as well as blogs maintained by oneself. You can also operate in this way, but you can develop external links in a variety of ways. Soft articles that are not obviously advertising in nature are easy to pass on many websites.
At present, it is no longer advisable to simply post links and leave comments or comments. It can easily cause resentment from others and punishment from search engines. Therefore, the writing of soft articles and the construction and promotion of soft article links are very important. If you want the website to be stable in the long term, To get a good ranking, it is necessary to persist in creating and publishing soft articles with meticulous work. There are not many skills in making external links. The key lies in your own carefulness and long-term persistence. Do it repeatedly every day. Complex things are simple. Do, repeat simple things, and while updating your website regularly, also do a good job in building blogs and soft article publishing links. I believe that the ranking of the website in search engines will steadily improve.
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