Learn how to optimize on-site through Baidu SEO suggestions

Author：Eve Cole Update Time：2011-08-10 23:46:32

In the first two months, Baidu launched their latest product for websites: Baidu Statistics. Because it is Baidu's own product, and many domestic webmasters rely on Baidu to survive, many websites have jumped into the camp of Baidu Statistics and entered Baidu. After statistics, we found a function that is somewhat similar to "Google Administrator Tools": Baidu SEO Recommendation. Because this function requires the use of an invitation code, it also made it difficult to find a code for a while. As the saying goes, the person who knows you best is definitely yourself. With many websites relying on Baidu for survival, this SEO suggestion launched by Baidu has received great attention. Many webmasters use this function to understand whether there are deficiencies in the optimization of their own websites. Although the overall results of this function detection are still superficial, we should also use this SEO suggestion to understand the direction of on-site optimization recognized by search engines such as Baidu.

1: URL optimization

In fact, in Baidu SEO recommendations, the final results of URL detection are three points: a: the URL is too long; b: the URL does not comply with the standardization; c: a dynamic URL is used. What should we do if we encounter these problems? We should solve them separately.

First of all, let’s talk about the problem of too long URLs. The specific manifestation is that the URL exceeds a certain number of bytes, but how long is this bytes? I don’t know, but one thing that is certain is that the shorter the better, and the fewer layers the better. , be sure to avoid layer after layer and finally the final URL page. Many webmasters have multiple columns, and there are columns within the columns. The layers of nesting make spiders dizzy.

Speaking of URLs that do not comply with the standardization again, we can see that some webmasters say that Chinese keywords in the URL can easily gain the favor of search engines, but this is extremely wrong. The presence of Chinese in the URL standardization is absolutely inappropriate. Just imagine How do search engines parse the presence of Chinese in the URL? Although the address does contain Chinese keywords, it is not conducive to on-site optimization in the long run.

Finally, the website does not use static URLs, that is, special symbols such as ? appear in the URL. We have found this in many websites. The occurrence of such symbols indicates that the URL is dynamic, and the database content needs to be called every time it is read. The first part is beneficial to the operation of the website, and the second part is that the call of the database content is not conducive to spider crawling.

2: Details optimization

In terms of detail optimization, Baidu's detection is still superficial. What we see are the following aspects, and these aspects have been paid more attention to and avoided through experience in the process of building the website.

a: No alt information is added to the image

Search engines cannot read the content of pictures. What does a picture mean? In the end, you have to rely on the alt tag to explain it to search engines so that spiders know what the picture means. The content of many picture sites is entirely composed of pictures. If there is no alt confidence, the website will not be able to provide any content to spiders, which is not conducive to ranking and crawling. Therefore, we must pay attention to this in the process of building the website.

b: Meta information and other improvements

This is the key point in our website design, title, description, keywords, etc. Baidu has also mentioned the completeness of this information many times in SEO suggestions.

c: Use Frame as little as possible

This often appeared in cheating websites in the past. Through this tag, multiple non-theme content of the website itself was nested to defraud clicks or perform other bad behaviors. Baidu SEO recommendations mentioned that using this tag as little as possible is what we are doing. Pay attention when standing.

As the same saying goes, you are always the one who knows yourself. Today, when everyone pays attention to Baidu, it is even more important to understand what Baidu likes and dislikes. Through this suggestion, you can understand the shortcomings of your own website. This site, Chenzhou Personnel Information Network http: //www.chenzhouhr.com passed the test and the first score was 65 points. There was a problem with the URL length. After modification, the second score was 100 points. Psychologically we think it is more in line with Baidu's needs. At the same time, we recommend Everyone, when using Baidu SEO suggestions, you should first refer to the book "Baidu Optimization Guide" and use it comprehensively to better achieve an excellent ranking for the website.