When doing SEO, formulating keywords is a very important step. If this step is not done well, it will be useless no matter how many other things you do. Let’s analyze how to customize keywords.
1. Clear positioning.
First of all, the starting point is very important. How far you look determines what you do. If you are just a corporate website or a personal website and have no big development intentions, then your keyword positioning can not even include the company name, as long as there is traffic. Can.
2. Regional or national.
Does your site provide services to local users or is it a national site? If it is local, there will be 10 positions for you to grab in each place. Relatively speaking, the competition will be much less difficult. This kind of keyword can be used in two ways. Specify in two ways: 1. A place name + keywords + keywords + keywords; 2. Place name keywords + place name keywords + place name keywords. Both methods have their own advantages. The first one can add several more keywords to avoid keyword duplication, and it looks simple. However, it also has a disadvantage, that is, the optimization effect is slow because the keywords will be split. The second method seems more complicated, but it is easier to achieve results in the short term. If it were nationwide, there would be no worries in this regard.
3. How to judge whether a word is reliable or not.
To judge whether a word test is reliable or not, you should judge from three aspects: 1. User intention; 2. Search volume; 3. Competitiveness. Three points are equally important, in no particular order. User intention is what the user wants to get when searching for this word. For example, when searching for L-carnitine, he may have seen an advertisement for L-carnitine and just wants to know more about L-carnitine; the search volume can be referred to Baidu Index, but I personally feel that the Baidu Index is not very reliable. There are many people using the index now. This judgment must rely on my own experience. To provide some tips, you can refer to the SOSO index. There are only a small number of Soso user groups. Obviously no one is using the Baidu Index. , if Baidu index is very large but soso has no index, then there may be a problem. Competitiveness. The judgment of competitiveness is not based on how many results come out of typing a word. The simplest way is to look at the rankings of the first three pages. If the components are Baidu products + news from news portals + website homepage + big Then you can say that the competitiveness of this word is not small. If the results come out with many forum posts and internal pages of the small site, then you can judge that the competitiveness of the word is not very high.
4. How to customize reasonably.
How to configure keywords to achieve twice the result with half the effort. We will only discuss hot words here. Let’s take L-carnitine as an example. If you blindly set the keyword to L-carnitine, then you are seeking a dead end. You may have three I can’t see an IP every month. For such words, I think the keywords can be positioned into several stages, which are also the promotion stages of your own website: main keywords + semi-hot long-tail keywords + slightly cold long-tail keywords + Unpopular long-tail keywords can also be reversed as a whole. How to choose can refer to the third point. The advantage of this is that first, the unpopular keywords will be effective and bring you a small amount of traffic. You will not have nothing because of hard work for three months. If you give up this site for one IP, and then make progress step by step towards the target word, the visible effect will make us more motivated.
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