Website ranking has always been of great concern to many webmasters. Sometimes website ranking determines the fate of the website. Therefore, attacks and abuses against search engines often appear on the Internet. This illustrates the importance of search engines on the other hand. Once the search engine If a website is punished, the webmaster of this website will almost become hysterical, because it basically declares the death of the website. However, the author believes that search engines cannot block websites for no reason. The website must have done something shady. Things, or the user experience is not considered at all, leading to search engine bans!
However, the author believes that no matter how powerful the search engine is, it cannot be powerful for the majority of users. If your website has huge traffic and if your website has many loyal users, the search engine will be eager to curry favor with you. At this time, you can completely get rid of the shadow of the search engine. , so when building a website, the long-term plan is to influence the user experience and let users help you improve the ranking of the website. Below, the author will introduce several key points of user behavior that can help improve the keyword ranking of the website!
1: The click-through rate and traffic must be high
In fact, this is closely related to search engines. If search engines rank your website at the top, and if the website does not have a good click-through rate and traffic for a long time, it means that there is a problem with your website itself, and it can almost be concluded that users The experience is not good, so the ranking will definitely fall. If your website is ranked on the second page, or even at the back, but the click-through rate and traffic of the website have always been very high, even exceeding the website traffic on the first page, then your website The ranking can rise quickly, because Baidu also aims to allow users to quickly find the goals they want. If your website traffic and ranking increase, it means that many users are raising their hands to vote that your website is very good. Search engines It will definitely not go against public opinion and naturally improve your website ranking!
Two: Bounce rate and loyalty
Bounce rate and loyalty often reflect the user's recognition of the website. Do users think your website is helpful to them? If the bounce rate is higher, it means that the user is not optimistic about your website, and it also shows the user's loyalty. The decrease in your website’s popularity shows that your website needs a lot of improvements. Even if your website traffic is very high, a high bounce rate will hinder the recognition of your website by search engines. After all, users’ disapproval will naturally affect the search engines. On your body!
Three: Whether the user continues to choose this website
When your website can continue to attract repeat customers, many users set up camp on your website, return frequently, post opinions and articles, this kind of user activity will naturally be judged by search engines as the website has provided a lot of practical help to users, otherwise the website's The bounce rate is very high. This is basically user behavior that is opposite to the bounce rate and loyalty. If the number of users who continue to return increases, it means the website is more helpful. On the contrary, the bounce rate is higher and loyalty decreases. , thus being lowered by search engines!
Four: Directly enter the website name to search
The more users do this kind of behavior, the higher the popularity of your website. Usually the website name is often one of the key keywords of the website. If the popularity of the website is higher, the keyword ranking of the website will naturally be higher, and the website will be ranked higher by users. The more opportunities we will find, if we search Canon’s official website and HP’s official website, we can find them on the homepage of the search engine, even in the first place of the search engine, even if these famous brand official websites do not do bidding rankings or search engines. Promotion can achieve the top ranking of the website. This is the role of the brand, so the more times users search for your website name, the higher the ranking of the website will naturally be!
Of course, search engines will also refer to many other user behaviors in website ranking rules, and the above four behaviors are the most important ones. In fact, these are also related to search engine optimization. If the website is not better optimized, , even if the user experience is quite good, it is still fine wine buried in the deep alleys. No matter how far the fragrance floats, it is still small-scale marketing. Only by doing a good job in SEO optimization, plus a good user experience, a two-pronged approach, naturally It can produce benign user behavior, and benign user behavior further improves the SEO optimization effect of the website, thus forming a virtuous cycle! Source of this article: http://www.wowawowa.cn/我WowWowowa Weight Loss Network A5 First Release, Please indicate when reprinting, thank you!
Editor-in-Chief: Chen Long Author of One Night’s Personal Space in Beijing