With the adjustment of search engine algorithms, the requirements for original content are getting stronger and stronger, especially Baidu optimization. The author found that websites with good keyword rankings do not have many external links, and the quality of external links is not very good. However, The ranking is very good. The reason is high-quality original content. The degree of originality is very high. Therefore, writing high-quality original content is a must for website optimization. However, for a highly professional website, it is very difficult for us to write original content. Today The author will share with you how to write highly professional and original content for the website.
Very professional websites generally include hospital websites, industrial equipment websites, machinery websites, etc. It would be really difficult for us to write professional knowledge in this area ourselves. It would be best if there are professional people to help. The author has a hospital website and a nurse is responsible for writing the original work. This is of course the best. However, for general corporate websites, you need to write your own original work, and no one will be assigned to you, unless it is a large company or enterprise. In fact, if we use the right method, we can still write highly professional articles. Today I will share it with you.
1. Write about the company’s activities and success stories
We can write about the company's activities, and just include the keywords of the website in the content, which can play the same role, such as what activities the company held today, what promotions and other information are available. Another example is the company's successful cases. There are many successful cases of the company. The website of one of my high-temperature furnaces is like this. It basically delivers goods every day. You can write the pictures and text descriptions of the goods into an article. It greatly enriches the content of the website and makes it more convincing, making customers trust the company more, indicating that the company is relatively strong.
2. Find information online and express it in your own words
This is one of the most commonly used methods, such as a detailed description of a product, precautions for a product, application fields of a product, classification description of a product, product manual of a product, etc. Search the Internet and summarize it in your own words, which is also very effective. You can find some e-books. Baidu generally only includes catalogs of e-books and rarely includes content. We can reprint the content of e-books, which is also very original.
3. Buy professional books
This is the best way, and it is also the best way to create a lot of original works. The author is a website for a kidney disease hospital, so I just bought a few books on kidney disease and copied a few articles every day. There is no need to worry about not being original. Therefore, for highly professional corporate websites, if you really want to write something original, consider going to a bookstore to buy a few professional books. You can also order books online. Although it costs a little money, the effect is obvious and it is worth it.
When writing original content, pay attention to the use of long-tail keywords. Long-tail keywords can bring traffic to the website, such as the best product in a certain place, what product has the best quality, what product principle, etc. These long-tail keywords are It is easy for customers to search, so when writing articles, you should also think about these long-tail keywords, thereby increasing website traffic.
Finally, the author emphasizes that website content should also be user-oriented, pay attention to user experience, think about what users think, and be anxious about what users need. What users need is what we provide, and what users want is what we do. Satisfying users is our goal. A good user experience not only satisfies users, but search engines also like it. Then give a good ranking and achieve the purpose of website optimization.
In fact, there are many ways to write original works. The key is to be good at summarizing and discovering in daily work. For example, read more books on the Internet, search for questions and ask questions through Baidu Q&A, and some people will answer your questions, and then you will get If it is original, you can also ask a professional friend to help you write it. If you can afford it, you can also find someone to write soft articles. Nowadays, there are more people who pay to write soft articles. The key is to find a method that suits you. Website optimization requires innovation, and sticking to conventions is not enough. Therefore, website optimization depends on your own summary and research to find a method that suits you.
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Editor in charge: Chen Long Author surfphpseo's personal space