Hello everyone, I am Beijing Midea Air Conditioning Repairman. The article I have seen the most recently is about the originality of the article and the high weight Baidu adjusts its algorithm to give to the original article. I feel very touched. Today I will share with you some of my views on the originality of the article. I hope that my views will be helpful to everyone. It won't cause any bad effects.
Content is king. Since I have been in contact with the SEO industry for a long time, I have constantly heard people talking about content being king. Of course, I also very much agree with the conclusion that content is king, because this is not only a symbol of our era, but also a symbol of our times. will continue in the future. But if content is king, does it mean that originality is king? Should originality of content really be what we insist on? How should the content of the website be made? Let me talk about some of my opinions on the originality of articles based on these three questions. view.
1. If content is king, does it mean that originality is king?
My understanding of content as king is to make the best content, make the website content as exquisite as possible, and give users the best experience, so that users can get something, enjoy something, and miss something on our website. This includes a lot of details. First of all, we need to understand the psychology of users. Many users come to our website with questions or curiosity. Secondly, we must meet the needs of users. Whether users come with questions or interest, we must first enrich the content. Finally, we can select some exquisite knowledge articles to help users solve their questions, and select some interesting news to keep users curious. It would be better if it can be paired with beautiful pictures.
Some people say that since the content is so important, it must be original, but I don’t know how to be original, what should I do? Some people may also think that originality is king, and everything must be aligned with originality. I strongly disagree with this view. It is undeniable that content is king and we need to be as original as possible to support it, but content being king does not mean that originality is king. Originality also depends on quality. Sometimes an original article is really not as good as a highly pseudo-original article, or even a good article that is directly copied. Pseudo-original work is not necessarily inferior. As long as we are serious about being fake-original, it will be the same if we do it well.
2. Should we really insist on original content?
Some time ago, webmasters such as Tang Shijun and Mo Xiangzhao talked about original content. I believe that their influence may have influenced a large number of webmasters. It is estimated that many people will immediately change their content. Edit your thinking and start the exhausting original work. I remember reading an article written by Webmaster Muzi Chengzhou a few days ago, "Who used the word persistence to smooth the will of the Webmaster?" This article touched me deeply, and I couldn't help but think of it. This question arises, should we really insist on originality? Is it because originality has weakened our will?
I have also mentioned before that there are good and bad originals. Of course we must insist on good originals, but it is definitely not advisable to insist on bad originals. Originality is very tiring, and it also requires a lot of time and energy to do it carefully. In many cases, it is not that we webmasters are incapable of doing it, but the question is whether it is worth doing. This issue must be combined with our own reality, weigh the pros and cons, and find the best balance between originality and pseudo-originality. This is what we should insist on. Don't waste time on completely original works that consume your mental, mental and physical strength, and don't just make inferior and crude pseudo-originals.
3. How should the content of the website be created?
Regarding content, I have actually mentioned the skills for processing website content in the second point: finding a balance between originality and pseudo-originality. Originality is a must, but pseudo-originality is also a skill we need to master. A qualified webmaster or a qualified website editor needs to master these two skills at the same time. I can't think of any specific good way yet. After all, this kind of balance requires us to constantly explore in practice. Everyone's actual situation is different, so the balance point is definitely different. The key is to grasp it yourself. Here we briefly talk about some of our requirements for grasping this balance when dealing with website content.
A. Good editing skills
Whether it is original or pseudo-original, we are required to have very good editing skills. However, the difference between original and pseudo-original is that original requires rich professional knowledge as support, while pseudo-original requires us to master additions, deletions, insertions and changes. Some skills, and another thing you must master, are to pay attention to inserting keywords into the website naturally and reasonably, and to make good anchor texts.
B. Long tail keyword layout
Many times when we edit articles, we not only edit the articles, but also pay attention to the layout of long-tail keywords. Especially the title, keywords and other places, let the keywords be fully integrated. There are three main aspects of laying out keywords: intensity, depth and breadth. Strength means editing more articles for a long tail; depth means expanding the long tail as much as possible; breadth means covering as many long tail keywords as possible. After completing these three aspects, the layout of long-tail keywords is basically completed.
C. Some details of the content
In many cases, paying attention to details in content can bring about some good user experiences. For example, the layout is clear and reasonable, generous and concise, which makes people feel pleasing to the eye. For example, adding some exquisite pictures, the pictures and texts are both refreshing and refreshing. If it is a site that sells products, we need to do a good job of guiding in the article so that customers can convert as much as possible.
Okay, that’s it for this article. It may be a bit long and the views are a bit extreme. I hope you won’t immediately give up some of your good persistence because of my article. You must view my views rationally. And Anyone else's perspective and you'll make fewer mistakes. Friends who want to communicate with me can add my QQ: 578785411
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Author Beijing Midea air conditioner repair personal air conditioner