I have spent some time in major forums and met many people there. They are either SEO people or personal webmasters. I learned from them that most of the time when doing website optimization is spent in the "jar". Especially for newcomers, they do SEO by posting in forums to increase external links to the website. From an SEO perspective, what we want is backlinks to the website, that is, external links that are indexed by search engines. Doing SEO is for online marketing. From this starting point, there are two options for building external links. The first is the external links built for promotion; the second is the external links built for ranking. Let’s talk about it in detail below.
Build external links for promotion
If we want to market, we must promote it. Although online marketing is an online promotion and does not require public appearances, we must make better use of resources. The principle of online marketing and offline marketing is still the same. The first thing to do is not where you want to build external links. In order to be effective and save resources, you must have an understanding of what you are promoting. Analyze the targets we are going to market to. For example, if you want to promote hosting, you can go to webmaster-type websites, and Taobao-type products should go to e-commerce websites.
Building external links for promotion is not direct marketing. Its main purpose is to create word-of-mouth, let people understand what you want to promote, and have broad coverage to let as many people know as possible. To promote and build external links for this purpose, the main thing is to go where there are many people. Like forums that most people like, because here everyone can talk casually, and the more people you know, the better the promotion effect will be. There are also relatively new Weibo, SNS, etc. Once we send out a message, there will always be some people among tens of thousands of fans who are interested in your stuff.
Build external links for ranking
There is a famous saying in website optimization, "Content is king, external links are king." I believe everyone has heard that for a website, external link building is essential. Those who know how to optimize may not be in a hurry to build external links for a newly established new website, but they will continue to build external links once they are on track. External links can increase the weight of the website and are also very important for the website's ranking in search engines. For ranking, external links are mainly effective only if they have been successfully included, as well as the stability of the external links. I often see people complaining on the Internet that their sites will lose a lot of backlinks after Baidu updates them. Just ask. I know that other people’s external links are built through forums. Nowadays, the effect of using forums to build external links is still there, but its status is gradually declining. Using soft articles as external links is an enduring trend, and it is also good quality. Of course, it is still a bit difficult.
When doing external links for ranking, you must pay attention to optimization problems. Common ones are over-optimization and search engine identification as cheating. If you over-optimize, you should pay attention to the choice of anchor text and the number of links. When making external links, you should avoid the phenomenon of too many and sometimes too few. Don't do hundreds of them on the first day and then stop doing them the next day. This will easily make search engines confused. If you are determined to be cheating, the consequences will be serious.
External links are a condition for the survival of a website, but the ultimate goal of external links is network marketing. If we further differentiate specifically why external links are made, it will be more targeted and the effect will be significant.
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