For general websites, inclusion is not a problem, especially for small websites, inclusion is very good because there are not too many pages and the page structure is relatively simple. However, for large websites, such as B2C, inclusion is just a matter of time. There are certain problems. Some pages have not even been included for a whole year. So what are the factors that cause it? Based on my own little experience, I will summarize it with everyone. I hope it can inspire everyone.
The weight of the web page itself
Ranked first is the influence of the website's own weight, because the height of the website's weight determines the degree of importance SE attaches to your web page. The higher the degree of emphasis, the longer the total time for the spider to crawl, and the deeper the depth will be, so your The inclusion will be faster. For some websites that are not particularly high-weight, even original articles will take a certain amount of time to be included. This is determined by the frequency of spiders crawling the website. It is also the most important factor.
Page duplication size
The second is the degree of duplication of web pages. If there are large-scale duplications on the Internet, search engines will not include them. Some websites can be included quickly, but if you query again after a while, they will disappear from the SE search results. Especially for B2C, there are generally many products, many pictures, and few words, so the accumulation of weights is relatively more difficult. . If the content is highly repetitive, there will definitely be resistance to inclusion.
Overall web page stability
Whether it is included or not is also related to the stability of your own website. If your website often cannot be opened, SE will suspend inclusion, because even if it is included, your website cannot provide the content when users want to view it. , then it is a disadvantage for SE. Even if your content is original and content that users like, SE has limited trust in your website, so it will not quickly include it and give you a stable ranking unless your site remains stable for a long time.
internal link structure
The internal link structure is also very important. If a large website wants to improve its inclusion, in addition to improving its own weight, another important point is to make good internal links. Internal links are a way to help spiders crawl. If the number of your web pages is tens of thousands, hundreds of thousands or even millions, then the effect of such internal links is very obvious. For some websites, it's not that spiders don't want to include them, but that there are no links to these pages. Spiders can't crawl them, so they won't be included. When we find the problem, we must get to the root cause. This is no longer something that can be solved by simply increasing the weight of the website. It's a matter of structure.
Are there external links?
The last point is external links. For websites, external links are other people’s votes for themselves. You can take a look at some well-known B2C companies. In addition to spending a certain amount of money on promotion, external links are also very important, because external links are a very important part of the SE algorithm. Sometimes, no matter how good the internal links are, If the overall crawling time and crawling depth allocated by the spider to your website are limited, some internal pages will not be included. Therefore, it is also necessary to make more external links.
In fact, there are many small factors that affect the inclusion. The SITE syntax we usually use to view the inclusion may not be correct. It is just an estimate. For many B2C websites, from the SEO perspective, solving a large number of inclusions solves the fundamental problem of relying on SEO to obtain Traffic problem. The above five points are my summary based on my website. I also hope that everyone will observe the reasons and seek the root causes, and don’t just decide the outcome based on the site.
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