If SEO wants to develop in large or medium-sized enterprises, it will definitely not work without high-level support. The market situation of Wuhan SEO is the same. As long as it is a company of a certain scale, SEO personnel are generally not the department that ultimately performs this optimization. There are many departments that this report needs to pass, such as the technical department and the product department. Because the SEO department cannot be superior to other departments, and people in other departments may not understand SEO at all. It is very difficult to execute this optimization plan smoothly. And time is very critical for the Internet, so your best way is to get high-level support and then skip this procedure and execute it directly.
1. Let senior executives see the value of SEO
The top management of the company is unlikely to be interested in your technology. He will only see how much profit and benefit you can bring to him. So you have to have a rough idea of what you need to do to convince him. The first is the choice of keywords, which must be consistent with the company's strategic deployment. Everyone should be able to understand this, if the words you choose have nothing to do with the focus of my choice. Then you can go directly. The second is how much XXXX profit can be brought to the company when you increase the traffic to XXXX. In the meantime, you need XXXX investment. Of course, you must do this realistically and never make false reports. Otherwise you will die miserably.
2. Competitors’ situation
In your report, be sure to mention how much your competitors get from ranking traffic. What would we lose without investing in SEO, giving him a sense of urgency. In your report, you can list the main keywords of your competitors, and based on data research, you can find out how much of the market they occupy. How much market share can we gain through SEO competition? Then corporate executives will have a more intuitive judgment of the potential of their website.
3. Reasonable budget estimates
The grasp of this point is quite knowledgeable. If the budget is too large, the boss will feel that it is better to invest elsewhere and get so much profit. If it’s less, you won’t be able to achieve the desired results. So this is difficult to grasp. I don’t have a specific solution for this now, so you can discuss it.
4. Set reasonable expectations
The apparent income and potential profit income we can bring through this number are the numbers that the boss is looking forward to. At this time, you cannot give your boss an expectation that can be achieved. Don't let him think it's easy to get, leaving yourself a way out. This is just in case. In this expectation value, the risks and costs of coexistence and time must be mentioned. Try to give as much as you can. Giving yourself a little more time is usually 6 to 12 months. It is best to bear the risks evenly, for example, changes in search engines, cooperation from other departments, etc. should be taken into consideration.
5. Execution report
Don't think that you can sit back and relax just because the top management has given you support. Execution reports for each stage are also necessary, after all, this cycle is very long. It will take half a year to a year. If you cannot let your boss see what you will do and the results you will achieve during this period, your investment will likely be interrupted.
Therefore, our Wuhan SEOs still have a lot to do in this industry. How to gain a foothold in the workplace is also a question that every industry is thinking about. Never think that the company will not be able to survive without us, but the other way around (original text from http://www.ydseo.org/xsjc/514.html Please indicate the source if reprinted).
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