Many webmasters hope that search engines will favor their websites. In the previous article "Wang Jishun teaches everyone to cultivate search engine trust in websites", the article introduced in detail how to cultivate search engines' trust in websites, so how to create a How can a website make search engines favor your website? Wang Jishun SEO explains in detail eight tricks to make your website stand out among many websites and become a website favored by search engines.
Tip 1: Web page architecture and directory structure
A good web page structure and directory structure will help search engines crawl content from web pages more efficiently, and subsequently give web pages a higher weight. In terms of code selection, if we abandon the cumbersome table structure and adopt the div+CSS style structure, search engines will naturally give the website a higher weight because of the smooth crawling.
Tip 2: Detailed elements that need attention on the web page
In fact, many times, if our website pays attention to some SEO details, it will be very helpful to surpass our competitors. For example: web page coding, web fonts, accuracy of meta information, etc. A good user experience can not only increase repeat visitors to your website, but search engines will also give it a better ranking. Baidu, in particular, now pays great attention to the bounce rate of the website, which also proves the importance of user experience. For knowledge about bounce rate and user experience, you can go to my blog, Wang Jishun, and I have a dedicated article to introduce it.
The third tip: perfect internal link system
In the construction of the internal link system, we must do these four points:
1. Use text links in the navigation bar
2. Create a site map that contains the key content of the website.
3. Establish a complete breadcrumb navigation system
4. If there are key topics or content, use thematic form to optimize it.
The fourth tip: high-quality external link collection
I don’t need to say more about the importance of high-quality external links to a website, as many people know it. The most important thing about external links is quality rather than quantity. Only building high-quality external links is the best way.
Step 5: Copyright, Contact Person, About Us
The benefit of adding these is also closer to the user experience. Some people don't pay much attention to these. In fact, for search engines, these are the details of SEO.
Tip Six: Reasonable robots.txt file
Earlier, we explained the importance of the robots.txt file in detail. The first thing search engine spiders look for when they come to the website is the robots.txt file, so you must create a correct robots.txt file according to reasonable syntax.
Tip 7: Alt attributes of images
Reasonable use of the alt attribute can not only layout keywords more reasonably, but also improve the relevance of the page and the image, thereby improving the ranking of website keywords in the web page.
Tip 8: Unique high-quality content
High-quality content can introduce more professional knowledge to visitors, and search engines prefer to present the most detailed and focused content first.
Build a website favored by search engines, do a good job in daily SEO optimization, start with details, and strive to perfect these eight points. I believe your website must be a website favored by search engines. This will also help cultivate the search engine’s understanding of the website. A good foundation has been laid for the trust of the website. Wang Jishun reminds everyone to perfectly combine persistence and execution. This is what you should do next. Thanks to the webmaster of http://www.wangjishun.com for the contribution!
Editor in charge: Chen Long Author Wang Jishun SEO's personal space