Nowadays, SEO is very popular, whether it is black hat, white hat, gray hat, or a mixture of various hats. In recent years, the trend of SEO has become very popular. Some people say that SEO is a battle of wits and courage with search engines; some people say that SEO is following the footsteps of search engines, all for the sake of user experience. For the time being, we believe that the attitude of search engines towards SEO is as they officially say, supporting white hats and opposing black hats. What exactly it is, we don’t know.
With SEO so popular, search engines have naturally made various corresponding rule algorithms for various SEOER operations. As for which rules and algorithms they are, I don't know. Just because we don’t know doesn’t mean we don’t have a good way to operate it. During optimization, the construction of external links is the top priority, so I won’t go into details again. In this case, search engines naturally do many algorithms for a website's external links and judge its quality. I think everyone who is doing SEO today knows that search engines are prejudiced against websites that deliberately manipulate rankings, let alone websites that maliciously manipulate rankings. They are deeply abhorred. Regardless of whether intentionality is malicious or not, which SEOER is not deliberately manipulating the ranking of search engines? Is it possible that there is another SEOER who accidentally makes the ranking of the website very good? I have never seen it. In this case, we must deliberately We need to operate it, but the guy in charge of this matter doesn’t like us to operate it very much. What should we do? People have always been like this, one thing on the surface and another in reality. Of course, we must do the same when doing optimization. Various behaviors may seem normal, but in fact they are all purposefully operated by us. To give an example that everyone knows and is simple, take the internal link of an article as an example. The core of the description and expression of article A is XXX, and the word XXX happens to appear in article B, then we will do XXX in article B. Create a link to article A. This is very friendly to the user experience, and search engines will naturally give this link a higher weight. In this case, I think as long as we don’t go too far, search engines still can’t tell whether the word appears intentionally or naturally. If you can't tell the difference, you will think it is natural. This situation seems to be to improve the user experience, but in fact it is an article we wrote to improve the ranking of XXX keywords on page A (there are many articles that appear naturally). This is what I want to express. Everything is operated according to the so-called user experience of search engines. What is hidden under this operation is our true purpose.
Let’s talk about the construction of external links. What should we pay more attention to when ensuring the quality of external links? That is the naturalness of external links! For example, most of the external links of a website come from forum signatures, and search engines may I came up with this idea, what website? Why are all the external support links forums? And there are a large number of forums unrelated to the industry. Someone must have deliberately operated it. I think it’s possible to use the current search engine algorithm to determine where most of your external links come from. When you think about this, you should make some adjustments to the location of your external link construction. Don't stay in a certain forum all day long and just bring signed links. If you join the forum with the purpose of sending links, you still count. Yes, the efficiency is too low. If you post the link casually with the attitude of joining the forum, this is acceptable and is better than nothing.
Many times, we don't necessarily have to follow a certain recognized rule algorithm. More often, we need to use our own thinking to simulate search engines. If I do this, what will the search engines think of it? To give another example, add an address to copy this article below the article. Do you think this is really helpful to users? Search engines believe that this is convenient for users to promote the website and is friendly to the user experience. Search engines are concerned about this. The operated website adds some weight. Have you been inspired? To expand further, before doing anything, you should consider the target I am targeting. If I do this, what will the target I target think, whether it is good or bad. Online and offline, many principles are the same, it just depends on whether we can discover them.
The article is written by the webmaster of Changsha Plastic Surgery Hospital ( www.2yzx.com ), please keep it for reprinting!
Editor-in-Chief: Chen Long Author NetSoft China’s Personal Space