Link optimization is generally divided into two parts, one is "link optimization of internal structure", and the second is the optimization of external links of the website. The organic combination and optimization of the two can achieve the best rules for the search engine to experience the entire process of the website, thus promoting the rapid improvement of the website's weight. What kind of link rules are most in line with search engines? Is it the number of links? The answer is no. What mediocre people do is to build results with quantity. What smart people learn is how to put in the least effort and get the highest results. SEOer optimization The same is true for links.
1: Reasonable internal link optimization
How to optimize the internal links of the website? Internal optimization should be carried out based on the principles of simplicity, simplicity, smoothness, and relevance. "Fine" does not have useless links that dilute keywords, and the main weight pages do not have too many export links that distract the weight of the website. Links that are intended to highlight the relevance of the website, highlight keywords, themes, and optimization of links that allow search engines to crawl to various pages of the website as quickly as possible, so that search engines can achieve the best indexing effect in the shortest time. This website is also One of search engines' favorite objects. "Simple" refers to the simplification of page links, the absence of excessively deep directory links, and the simplicity of link directories or page names, such as: /index.php?uid=%B6%FE%BD%F8%, etc. , pages that are not easy for search engines to parse. For "simplified" words, how to enable search engines to parse more things in the same amount of time will have better results. In addition, as far as the word "shun" is concerned, it means more that there are no inaccessible links on each page, avoiding structural 404, and allowing search engines to experience the entire process of indexing the website without any errors. The final "relevance" principle can be said to prompt spiders to search for errors within the page to avoid jumping out of the website prematurely. For example, adding "related articles" to the article and using keywords to describe other content pages are all intended to do this. On the other hand, it also increases the importance of the keywords to be optimized for the website.
2: Recommended external links
Some webmasters start an overwhelming promotion after the website goes online, although if they persist in the long run, they can get good results. However, the pros and cons are interdependent, and what you get is far less than what you deserve. For example, when a search engine is updated, external links are deleted in batches, ranging from hundreds to thousands, and all the hard work of promotion is lost overnight. Why do some websites not have many external links, but their external links play a leading role? The reason lies in the "excellence" of the links. The quantity of links is more important than the quality of the links. At the same time, as a webmaster, you should also know what kind of links are of higher quality. Is it the signature of the forum? The message on the post bar will be a hyperlink in the article in the future? Or an ordinary text description? In fact, a high-quality link resource can completely replace several junk links. Secondly, what kind of links can guide the basic traffic of the website, but cannot be treated as users? These are all issues worthy of attention in the process of building external links. Using an equivalent amount of time to find efficient and high-quality links will undoubtedly benefit future development. While blindly building external links loses time and energy, it also loses more opportunities to race against time.
Three: External link construction in the early stage of website building
In the early stages of website construction, the promotion effect and efforts of external links are the most difficult to reflect. Neither the exchange of friendly links nor the recognition of search engines is efficient. Therefore, many webmasters choose to purchase links in order to quickly increase the weight of the website and get on the right track. As a result, a dazzling array of information such as selling links appeared in front of the webmaster, ranging from links as small as PR1 to PR7. But can these links really work? What I want to say is that some of these links can indeed work, but when allocated to each website, the effect is minimal. When buying links, you need to be careful whether the number of exported links from the other website is too many, and whether the status of your link neighbors is good enough. Except for buying links, most webmasters choose to start from scratch. Regarding these, how to select the best links to efficiently optimize the website? Binary gives a few words: the originality of the content is very important, work hard for user experience, there are no junk links, such carefully built websites will inevitably be in the follow-up The development can be recognized by search engines as a weight. Making good use of the perspective of development to select the best friend links will pave the way for friendly links, right?
We are all doing optimization and we are also doing links? But do the links you make achieve the effect of getting twice the result with half the effort? Don't do those inefficient optimizations that get twice the result with half the effort. Binary Network, together with the professional website construction company Pilot Technology ( www.joyweb.net.cn ), believes that the key to website optimization is to use ingenuity rather than the recklessness of external link promoters.
Editor in charge: Chen Long Author Binary Network's personal space