When I first started working, I was considered a top SEO. When I was in school, all I learned online was theoretical knowledge of SEO. In terms of practice, it was something I had never done before. I am also very grateful for the training and opportunities given to me by my previous company. When I first started doing SEO, I did SEO search engine optimization for corporate websites.
Then I will give you a brief talk about the internal optimization of the website based on the corporate website SEO I have done, combined with my little experience.
First of all, when you get a website, you have to first check whether it is suitable for SEO, whether it needs to be revised, whether the website structure needs to be changed, etc. Generally speaking, DIV+CSS is more suitable for SEO website optimization. After you have solved the overall problem of the website structure, then you will start to optimize the inside of the website.
1. First, you need to determine the TDK of the website, which is the title, keywords, and description of the website. (1) The title layout of the website must conform to the content and central idea of the website. Be sure to write your own keywords in the title, otherwise others will not be able to find you when searching for your keywords. The number of words in the website title is limited and Baidu can only display 30 characters (including uppercase and lowercase), so please be sure to control the number of words in the title to no more than 30 words. (2) The layout of website keywords must be reasonable and neat, which can give users visual recognition and be a good help for website optimization. (3) Website description is also crucial. Website description is an overview of the entire website and is also the description of the website displayed in the Baidu search directory. The website description must be concise but important. Of course, the central idea of the website is also indispensable. The keywords of the website are in it.
2. The use of the ALT tags H1 H2 H3 of the website, the ALT tags of the images, H1 H2 H3 and STRONG are also very important and are conducive to better optimization of the website. Extensive use of ALT tags on website images can effectively increase the density of website keywords. Of course, you cannot blindly add ALT tags because doing so may also lead to excessive website keyword density or even overlapping. Such a setting can pay for the household registration card hjk too hot Huawei how to oppose the Avatar of Van der Sar
3. Website optimization also requires the addition of quick navigation to the website. Quick navigation is preferred by Baidu spiders because it allows spiders to get the food they crave (link). Baidu Spider can quickly crawl through all pages of the entire website by following the website's quick navigation. It is recommended that each page of the website should have a quick navigation, because in this way, no matter which page the spider grabs, there will be no dead links and everything can be smoothly crawled. Climb to other pages again using the quick navigation.
4. Of course, the website map is also indispensable for on-site optimization. It can be said that Baidu Spider’s favorite thing is the website map, because the website map is like a spider’s web, which can be stretched across the entire website at will, and spiders can quickly find themselves here. Fresh content you want. To put it simply, site maps have different formats for different search engines: Baidu Spider prefers the .html format, for example: map.html. The site map format that Google prefers is .xml, for example: sitemap.xml.
5. The production of 404 error pages for website optimization is also a must. The 404 error page is an important part of website optimization. When a user submits an unrecognized URL, the server will return an error.html page to the user. This page is personalized according to the webmaster. Of course, it can attract The better the eyeballs are. The information returned by the 404 error can allow users to quickly jump to other correct pages so that users can browse the content they need correctly and conveniently.
6. The robots.txt file is also very important for on-site optimization. The robots file is a warning sign for spiders. When a spider crawls to a website, it will first check whether the website has a robots.txt file, because this file controls which website pages the spider should crawl and which website pages it should not crawl. If the webmaster does not want spiders to crawl this page, then just set it in the robots.txt file. Otherwise, spiders are allowed to crawl all pages.
7. The friendly links of the website cannot be ignored. Because the friendly links of a website can increase the weight of the website, only when the weight of the website is high can the website have the opportunity to participate in the Baidu ranking conference. Otherwise, the website will not even have the opportunity to participate in such a conference. Adding friendly links can also quickly attract spiders. How to exchange links with high-weighted websites? Spiders are very appetizing for high-weighted websites and will visit them frequently. In this way, spiders can also follow the links and crawl to your own website. . Therefore, website friendly links are also a part that cannot be ignored.
The early stage of SEO search engine optimization for a website is to do a good job of on-site optimization. This preliminary work is very important. We do on-site optimization to make our website more in line with the appetite of Baidu spiders and make Baidu like us more, so the preliminary work for on-site optimization is crucial. Here I will first list these seven major points, hoping to bring some benefits to the majority of friends.
I would like to add here that in fact I have been coveting the A5 webmaster for a long time and hope that I can publish an article here sometime, but I have never dared to try. I feel that it is a waste of time if I am not good enough. Today I boldly publish an article about SEO on-site optimization, written by Hao Xiaoqi, the optimizer of the http://www.sjzgatw.com/ website. I hope you will feel free to point out any deficiencies. Thank you all for your support. Please retain copyright when reprinting, thank you.
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