Detailed explanation of the easiest optimization misunderstandings in search engine optimization

Author：Eve Cole Update Time：2011-09-14 21:20:24

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With the boom of e-commerce, more and more companies and individuals are choosing e-commerce as one of the channels for selling goods. Of course, it is inevitable to deal with search engines such as Baidu and Google. As search engine algorithms become increasingly mature, How to give full play to our advantages, eliminate incorrect techniques in our optimization process, and ensure the best possible operation of the website is something that every optimizer must face. Today I will share with you about how to use search engines in search engines. Let me share with you some of the most common optimization misunderstandings during the optimization process.

First, misunderstandings about website content optimization. Many friends understand that high-quality original articles are important during the optimization process, but they often fall into some misunderstandings unconsciously. For example, if the article is pieced together in order to be included, and the article seems to be original and the word count is 800 to 1,000 words, the chance of such an article being included is very high, but even if such an article is included, we Will readers and users have the courage to read on after seeing similar articles? In order to please the search engines, we have ruined our life of hard work in running the website. Such articles will undoubtedly greatly increase the bounce rate of the website, which will lead to the failure of the website in the near future. It will definitely be demoted and abandoned by search engines. This approach is very worthless. The author here reminds some friends, especially those who are Taobao customers, that we should not kill chickens to keep warm. The key is to conscientiously create good content and good user experience.

Second, the frequency of article updates. Many friends have also heard that as long as they conscientiously produce high-quality original articles every day and update them well, I have found that many friends fall into a misunderstanding when it comes to article updates. Article quality and user experience are both important. Yes, but when it comes to updating articles, I often update them as soon as I think of them, every now and then, and so on. These irregular operations. The author here would like to remind everyone that article updates must be done regularly and quantitatively, that is, writing and updating articles at a fixed time period every day, and you can stick to this for a long time. What are the benefits of doing this? The main reason is that as we persist for a long time, spiders will slowly adapt to us as we update our habits, which is reflected in the fact that they will visit us every day after you update. Once the spider develops this habit, it will crawl our website information every day. Slowly, the snapshot and weight of our website will change from quantitative to qualitative. Grasping this key point is also one of the necessary ways to improve the snapshot and weight of our website. I hope it can attract everyone's attention.

Third, there is the issue of the breadth of the article’s external links. A common misunderstanding that many friends often fall into when doing external links to their websites is that they often do external links on some of their fixed resources, such as webmaster forums, tui18, 28 push, etc. When checking their external links, they are all on these webmasters. For website outreach, in fact, the author suggests that the area and platform for external link construction can be expanded. For example, you can try similar classified information platforms, soft article submission outreach, question and answer platforms, etc. Of course, what the author said is not limited to this. , you can choose some better platforms based on the author's suggestions, cast the net over a large area, and try to make external links for the website on different platforms. The breadth of connections is also one of the factors that affect the website. I hope everyone will pay attention to it. .

Fourth, the misunderstanding of friendly connections. Many friends are more concerned about PR and website snapshots when looking for friendly links. Of course, these are understandable, but the author suggests that the relevance of website friendly links is more important. For example, if your website is for weight loss, you are looking for a building materials website to be friendly even though its PR is very high. Not bad, but such a link will not only not improve the weight of your website, but may also have a negative effect. Therefore, the author reminds everyone that when changing friendly links, you must pay attention to changing the relevance as much as possible. connection.

To sum up, the author has analyzed some common misunderstandings in website optimization with everyone one by one. I hope it can serve as a starting point. If you have any ideas, you can also join the SEO practical optimization Q group: 54641201 to communicate. Well, I will share it with you today. This article was originally published by Intranet Security http://www.xki.com.cn Admin5. Please indicate the source for reprinting. Thank you for your cooperation.