This time Gu Fangyuan will take you to learn the reasons and solutions for website ranking decline. If you have some experience in SEO, you must know that website ranking optimization is like the famous saying "Sail against the current, if you don't advance, you will retreat." Like the popular keywords in the SEO industry, Often it’s not how much your website’s ranking has dropped, but how much your competitor’s website has risen, which gives you the illusion. Of course, under ideal conditions, if your website’s inclusion is significantly reduced, then it really is. Your website's ranking is declining because the website's inclusion level and internal link optimization have an indirect impact on the ranking. The following is a summary of Gu Fangyuan's more than two years of SEO service experience. I hope it can really help everyone.
10 major reasons why website rankings decline
1. Being surpassed by competitors
2. External links are unstable
3. The server is unstable and temporarily downgraded.
4. Frequently modify the title and temporarily reduce the rights.
5. Website overhaul and rights reduction
6. Search engine algorithm changes
7. The internal pages of the website have been hacked
8. Little original content and low quality
9. Websites with content prohibited by search engines
10. Not updated for a long time
Website overtaken by competitors
In the competitive website rankings, it is the most common thing for a website to be surpassed by competitors, because website optimization is like sailing against the current. If you do not advance, you will retreat. The speed and stability of progress must also rely on those who sail against the current to balance control and strengthen their own internal strength. , Gu Fangyuan suggested a solution: strengthen the internal optimization and external link optimization of the website, increase the number of included articles, thereby indirectly increasing the overall weight.
Link is unstable
Small sites rely on external links to obtain ranking opportunities, and large sites rely on internal links to obtain rankings. From this, we can conclude the importance of links to website rankings. Gu Fangyuan’s more than two years of experience in website optimization believes that links contribute to at least 90% of website rankings. proportion, no matter what kind of website it is, no matter the size of the website, as long as there are some difficult keywords, there will be no ranking without links, so the control of links must be strengthened. Unstable links are what search engines hate most. Due to the emergence of buying and selling links, search engines often think this is a cheating behavior. For new websites, just using this method can kill the other party! This is mainly reflected in the "Baidu search engine". From then on It can be seen that Baidu will not protect any small website. The domain name Dream SEO Training has also been demoted by Baidu! This is also the difference between Baidu and other search engines, so both internal links and external links must be stable. The balance on the platform has increased. Gu Fangyuan suggested a solution: use soft article software to add links and build your own internal and external link resource library. If you don't ask for help, you will be awesome.
The server is unstable and temporarily downgraded.
Regarding the server, it has been introduced in detail in other solution articles. You can read related articles. Gu Fangyuan suggested a solution: I just want to say one thing here. If you want the website to have a long-term chance of ranking, you must have a good The environment is just like human sleep. The quality of sleep is completely different in different environments.
Frequent title modifications will temporarily reduce the rights
Please see the relevant parts of other articles for detailed explanations. Gu Fangyuan suggested a solution: Don’t try to optimize every word, and you won’t be able to optimize the last word. It’s best to write the website title only once.
Website overhaul and copyright reduction
Other articles about website revision have also been introduced, you can refer to it. Gu Fangyuan suggested a solution: don’t revise unless necessary, make only minor changes, and use a new domain name for major changes.
Search engine algorithm changes
Search engine algorithms are unpredictable, especially for Baidu search engines. Just don’t go too far. Gu Fangyuan suggested a solution: Don’t hang yourself on a search engine. Without it, you can still get traffic and gain Target customers, this is the ability you should have.
The internal pages of the website were K
The reason why the internal pages of the website are K may be due to the imbalance of external links, or it may be due to the website having too much redirected content, low quality of collected articles and search engine algorithms. Gu Fangyuan suggested a solution: If there is no problem with the content quality, then look for external links. The reason, the two reasons do not exist is that the problem is with the search engine itself. At this time, you can only accept your bad luck, continue to do your own thing, update the content every day, and let the search engine do whatever it wants! Compared with Baidu, it is too rubbish.
Little original content and low quality
Content is king, and external links are king. A website without content is equivalent to a baby born with congenital deficiencies. To grow into a superstar may be just a dream, because the probability is really too small. Gu Fangyuan suggests a solution: increase the original content of the website. Quantity and quality to improve the overall weight of the website.
Websites with content prohibited by search engines
Contents not allowed by search engines mainly include: content prohibited by national regulations. Gu Fangyuan suggested a solution: When building a website, you should think about the results you want. If the results you want are temporary, you can use search engines to eliminate them. If you want to build a long-term website, stay away from content that is not allowed by countries and search engines.
The website has not been updated for a long time
This issue has also been mentioned in other articles. For new websites, not updating is a chronic killer of the website. The content of the new website is the road to long-term development. For old websites, it will not matter if it is not updated for a year. For example, Dianshi Interactive is a good example. It depends on the position of your website in search engines. Gu Fangyuan suggested a solution: content is king, and insist on writing at least two articles a week.
This is a summary of Gu Fangyuan’s experience in providing more than 200 SEO services and corporate SEO training. It basically summarizes the reasons and solutions for website ranking decline. More than 99% of website problems can find solutions from the above. This is enough and completely unnecessary. Let’s study in detail. Gu Fangyuan will introduce it here this time. If you have any comments and suggestions, please give them to me. I look forward to solving them. Thank you!
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