Now, no matter which website it is, as long as it wants to get ranked in the search, then this website cannot do without SEO optimization, but SEO is not as easy as everyone thinks. There are also many optimization methods on the Internet, but for everyone I have no objection to the various SEO methods discussed here, but it does not mean that if you understand these methods and follow these methods, the website will be optimized very well. In fact, search engines have a big impact on optimization. There are thousands of reasons, big and small, and we cannot know them all, but we can extract a few that are more closely related from these thousands of reasons, so that we can optimize, observe, understand, and finally apply them to practice.
Any website will use a domain name. If it is a newly registered domain name, whether it is com, cn, net, org, etc., then we must first make a fuss about the domain name. The domain name itself has a suffix distinction. On the Internet , since there is a distinction, there must be a difference in the application, and there must also be a certain difference in the search. Many people have said this before. I will repeat it here. Generally speaking, In terms of natural equivalence, the ranking of the above domain names suitable for optimization is as follows: com, cn, net, org. Therefore, under the same conditions, we must first choose the international domain name com, which is better.
If the domain name is not newly registered, many relevant values of the domain name must be analyzed, such as the age of the domain name, the performance of the domain name in searches in the past few years, the types of websites that have been built in the past, that is, some related Historical records, these are just for some basic reference, which is better than nothing. Then check the backlinks of the domain name, etc. I won’t go into these details one by one, everyone knows it.
If the website needs to be optimized during operation, it is necessary to analyze the information, backlinks, website structure, content, and years of establishment of the website competing with you, and then conduct a comparative analysis to find out the reasons why it ranks higher than yours. Only after finding out the reasons can we work hard to make up for the shortcomings.
Reasons for anti-links: I won’t explain too much here. Everyone knows to add more external links and friendly links. However, it is worth noting that you should not add external links in batches. This will make search engines treat you differently. If you have doubts about the website, don't make too many friendly links every day. Generally, make two or three links a day. It is safest to wait for updates before making them, because the website being optimized is very sensitive in search, and you must also pay attention to the quality of the links.
Website structure: This is very important. Just like when a person applies for a job, the first impression is very important. Although the search is a program robot, there is also manual intervention, and the robot is very intelligent. The website structure we made is very important. It is very important not to like it, so the layout and structure of the website should be reasonable. Top, let, right, and down should be clearly distinguished. There should be no redundant code. Some tags should be added scientifically. I remember someone said a few years ago that there is no SEO optimization is nothing more than making the website clean. Obviously, this statement is wrong. It just means that a clean website with a simple structure is easier to obtain good optimization. It is also necessary to make good use of h1, h2, etc., for Keyword ranking is very important.
Content: As we all know, content is king, but it is not easy to add some good content to your website. This is the key to the problem, so it is commonplace to copy and collect highly repeated articles on the Internet. If you are familiar with this, you may not know this. The landmines planted unintentionally may explode at any time, and the search engine may give you a big punishment one day. So no matter how difficult it is to write original articles, you must keep writing. Even if you don’t know how to write, you must write. It takes a long time. If you do, you can write. Also treat it as an opportunity to learn writing.
Keyword selection: Many webmasters focus on the most popular words with the largest search volume. They have been doing this for a long time and have been ranking for a long time. If we are new, it will be difficult to surpass, so we try to choose some cold keywords. Or the long-tail keywords that everyone often talks about. Word selection is very important, but now long-tail keywords are not easy to do. Because everyone knows how to use this, I have developed another method. Here I will only give a hint, and everyone can develop some keywords of their own. How to do it specifically, we will talk about it next time.
I am not an SEO expert. I have just summed up some experience in building websites for several years. It may not be worth mentioning in front of experts. If there is anything wrong, please let me know!
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