Although the SEO market has been developing in China for ten years, the current foundation of SEO services in China is still shallow, and practitioners are mixed. There is currently no established market standard to guide the SEO service industry to carry out necessary regulations. This has caused many symptoms such as price confusion in the SEO service market and uneven service quality. Turui Technology, which focuses on foreign trade network promotion, focuses on the foreign SEO market and how foreign companies view the SEO market. It has certain reference value for foreign trade companies. The following is a translation of an article by Husayni, a well-known foreign online marketing magazine, reSource:
Many companies saw that other companies' related Google rankings were higher than theirs, so they asked me to help with network optimization and promotion. However, after 1 or 2 months, there was no improvement, so they gave up. This idea is And wrong. So they are unwilling to spend money on SEO. There are many factors here
1.seo is suitable for all enterprises
Many small business owners do not realize the value of SEO and feel that SEO is dispensable to the business. Americans performed a total of 15.5 billion Internet searches in 2010, of which 80% were conducted after learning about purchases and money through search engines.
Those companies that do not realize the importance of SEO believe that some industries such as pet grooming, psychological counseling and selling imported cars are local in nature, and online SEO cannot help them do it.
However, Husayni (Internet promotion expert) gave an example of the dental correction industry, a regional industry: In 2010, as a strong example, through Google's SEO optimization, it was ranked first on the first page, and practitioners in the dental correction industry had been in the industry for one year. The average income increased by $50,000 to $300,000.
2. SEO optimization did not see the desired results in a short period of time
Husayni pointed out another important issue. Some customers saw that their product rankings did not achieve the expected results after 6 weeks. That's because the previously expected effects were too exaggerated, and SEO is not a project that can be rushed for success in a short period of time. SEO optimization is a non-stop and long-term project. To achieve your ideal ranking depends on popularity. Generally, it takes 9 weeks to achieve the effect.
3. SEO return on investment problem
Many companies consider the return on cost when they first start doing SEO. This is the most basic implantation point for companies. This idea of quickly achieving a high return on corporate costs is wrong. Enterprises should start by increasing website traffic and registered users.
4. SEO companies cannot guarantee 100% results.
Some corporate employers believe that they were deceived by salesmen before starting to do SEO. When salesmen are selling SEO, they always say that SEO is very simple, but doing the best sometimes cannot achieve the desired results, even if it takes a long time. In abundance.
Husayni believes that SEO itself involves many factors and cannot be 100% controlled, so it cannot necessarily achieve results. However, general SEO companies have promised to refund money if they are unsuccessful.
This article comes from Turiy Technology, which specializes in foreign trade online marketing. The original address is http://www.turiy.com/New-429.html. Please indicate when reprinting!
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