At present, online promotion attaches great importance to SEO, but the results may not be good. The reason is that network service providers and customers are eager for success and use any means to optimize their websites, even over-optimization, and eventually even be punished by search engines. resulting in serious consequences.
At present, when domestic SEOER receives orders, they use various methods to optimize the website. The methods include legal and illegal methods. They just want the website to be optimized quickly so that the remaining service fees can be collected from customers. , and then no longer maintain its optimization to protect its ranking. What's more, the ranking of websites optimized through improper means will drop rapidly in a short period of time. If it is a website that uses unreasonable methods to optimize, taking Google as an example, its website ranking will usually drop rapidly after the PR update, because Google is merciless to cheating websites (due to the complexity of its algorithm and its treatment of the website) Accurate identification of cheating), of course, it is not compensation deletion, but Google’s algorithms and skills are so sophisticated! If the interests of customers cannot be basically guaranteed, the results will not matter, let alone the benefits brought to customers by optimizing the website! A successfully optimized website may not necessarily bring benefits to the company. Ordinary corporate customers will be very happy when they see that the optimized website can be ranked among the top few, but they will soon find that they are not happy because they cannot provide the website. No matter how much traffic it brings, it is not enough to convert it into potential customers, and it is not enough to generate direct or direct benefits to the enterprise. The reason why the website does not bring much traffic is because it listens to the SEOER's deception, does not analyze the search behavior of its potential customers, and does not select keywords for optimization based on the actual practice of the industry. Instead, it allows the SEOER to deceive. Generally, SEOER is Choose keywords that are relatively easy to optimize (I think the average SEOer will investigate some of the customer's situation before talking to the customer, and some very irresponsible SEOER will recommend keywords that are relatively easy to optimize to the customer, but It has no effect on the website).
For some keywords (generally refers to popular keywords, if they are not popular, the traffic will not come, haha), although they bring traffic, they still cannot directly generate benefits for the company, because the user experience of the website is not good. Hard to convert into prospects. The competition for popular keywords is fierce. In order to optimize it, the website is constantly modified. In the end, it is optimized, but the user experience of the website is completely gone. What is the use of having traffic for such a website? If it were you, you would Do you want to buy something on such a website? It is believed that a website with poor user experience will have difficulty generating purchasing power.
Website optimization is a method and a tool for website promotion. Website optimization, whether for customers or network service providers, should not have too high expectations for them. Do not rush for quick results. Haste makes waste. Website optimization should be carried out through reasonable and legitimate means. We must understand website optimization. The goal is not just a problem of website traffic, but a problem of making optimized traffic generate value. Traffic without value will not work no matter how large it is. On the contrary, it is a waste of website resources and bandwidth!
In view of this, website optimization must ensure three basic principles:
1. Optimize its website without damaging the user experience.
2. Website optimization is to bring revenue to the enterprise rather than traffic to the website. To operate the website, what is needed is revenue rather than traffic.
3. Website optimization must be reasonable and legitimate, and you must not rush for quick results or rush for quick results, otherwise it is the customers themselves who will suffer in the end.
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