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Obtaining targeted traffic through SEO optimization is one of the effective ways to promote corporate websites on the Internet that many business managers and search engine optimization staff generally recognize. At present, many small and medium-sized enterprises have been involved in Internet e-commerce and have their own mature operating ideas and The promotion method has achieved very good promotion results one step in advance. Today, the author will talk about some small and medium-sized enterprises that have just set foot in, or have not yet entered Internet e-commerce, how to be one step ahead before launching the website, gain the trust of search engines, and thereby improve The overall weight of the website lays a good foundation for our subsequent promotion work and achieves the effect of getting twice the result with half the effort. Enough chatter, let’s get into today’s topic. Today I mainly want to discuss with you what is needed before the new website goes online. Be prepared in those aspects, start with the details, and make our website ready to gain the trust of search engines before it goes online.
First, choose the website domain name. Many small and medium-sized enterprises often don't pay much attention to this issue. In fact, a website domain name is like a person's name. We all know that sometimes when the name is unknown to each other, we will roughly guess the other person's identity and qualities through the other person's name. Wait, this is why many parents now think twice when naming their children. The same is true for website domain names, but the object is only search engines. Good corn is also a factor for search engines to judge the theme of our website. one. For example, as a very simple example, if you are making a Chinese medicine website, the corn directly contains the pinyin of the word "TCM", Diankamu, or if you are making steel pipes, it would be best if the corn contains the pinyin of the word "steel pipe". There may be many people. Are you asking where such good corn is available now? The author uses this article to serve as a guide. It doesn’t matter if you don’t have a very accurate pinyin to match corn. You can add numbers or other things at the end to expand it appropriately and learn knowledge lively. Flexible use is the basis for our progress. As long as everyone understands what the author wants to express, try to include the keywords or website themes you want to optimize, etc. Secondly, corn selection. Try to be related to the industry. For example, if you are a hospital website, we all know first aid 120. If your domain name does not have suitable keywords in full pinyin, you can also consider some industry-related phrases or codes. This is also a way for the new website to gain favor from search engines. One of the ways. In short, the author recommends that everyone be careful and attentive. We can often discover things that others have not discovered and see scenery that others don't care about.
Second, the stability of the website space. Although this is an old talk, I still want to express it, because this point is really very critical. Space is like our foundation. Without this as the foundation, everything else is just clouds. Just imagine, the website space is unstable, and we have to fight every day. It won't open, crashes, etc. There are various malfunctions. Let's put aside the search engine. What about the user experience? The user enters the website with high hopes, opens it and sees many unfamiliar error codes, and the words "temporarily inaccessible" appear. Anyone who reads it will know it. I think this site is definitely not a regular site. Will you come again next time? It greatly increases the bounce rate of the website, and the impact on search engines is self-evident. Everyone knows that search engines serve users, and user experience is one of them. One of the important reference indicators. The author will also introduce the key points to note about user experience below, and then make a foreshadowing first.
Third, clear website structure. A good and clear website structure is the basis for spiders to crawl the website. We all know that the website structure is divided into logical structure and physical structure. The physical structure refers to the structure of the files stored in the ftp space of our website. We generally use a tree structure or a parallel structure. , a common tree structure is such as Dreamweaver cms. The main directory is the a folder, and below it are the folders of related columns generated by our background. The a folder is like the root of a tree, which contains many branches and so on. Or some people don’t want to use the default a folder, they can delete it and create a parallel structure with columns side by side.
Parallel structure and tree structure are two commonly used structures. You can choose the structure that suits you according to your own preferences. The tree structure has advantages in increasing the crawling and access depth of spiders, while the parallel structure is very good in terms of breadth. Performance, in short, both are in line with the spider's grabbing habits. You can choose at will, as long as you understand the reason.
Fourth, good user experience. It can be said that our three points above are all centered around this theme, all in order to obtain the best user experience for our website. However, there is a reason why the author will discuss this point separately, because it is necessary to do the above A few points are not enough in terms of user experience. User experience also includes website content, the beauty of website design, the color matching and visual effects of the website homepage, etc. Before our website goes online, we must conduct a detailed analysis of our industry. , design the interface tones that are relevant to our industry, select representative image combinations and Flash effects for performance, all for the sake of our users. Although we are doing search engine optimization, we often need to combine user behavior and search in the optimization process Spiders combine analysis to achieve the best of both worlds, which is a strong guarantee for the improvement and stability of our website's weight in the future. I hope the above points can attract everyone's attention.
To sum up, the author has made a detailed analysis of some of the details that I did not pay attention to before the website was launched and that I have noticed now, because I did not notice these in the early stages of website construction because I had no relevant experience. Problems often arise in the later stages of website operation when faced with revisions. Many problems arise that the author finds very distressing. There is an old saying that a thousand-mile dike is destroyed by an ant nest. Although these small details are commonplace, I would not have experienced them personally. Understand the serious problems it will bring in the future, the above article only hopes to be a little help to friends who are about to engage in website construction optimization and promotion, and the author will feel honored. Well, I will share it with you today. For more seo strategies, welcome to join the seo practical communication QQ group: 54641201 for discussion. This article was originally published by Intranet Security http://www.xki.com.cn. Admin5 welcomes everyone to reprint. Please The source of the website will be retained, thank you for your cooperation.
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