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I believe that webmasters who have worked on websites or have a little knowledge of Baidu know that generally new websites that have just been launched basically have little weight, and websites without much weight are basically difficult to obtain traffic from Baidu. Why? Because if you have no weight, it means that Baidu will not include your website so quickly. If your website is not included so quickly, it will naturally not have any rankings. And without rankings, of course it will not get any traffic, so the website wants Traffic, the website needs weight, so how can we webmasters increase the weight of the website?
1) Update quality content regularly!
If a webmaster wants to increase the weight of a new site, the first thing he needs to do is to find a fixed time to update the website so that it becomes a regular website that Baidu will like. Why should he do this? The reason is also very simple. Because Baidu likes regular websites, if your website is updated regularly every day and persists for a period of time, Baidu will reward the website with high weight!
In addition, in addition to finding a fixed time to update the website, the webmaster is also very important for the quality of the published content. If possible, the webmaster might as well take some time to write some original content every day, and this original content is also very important. You don’t need to post too much, just one or two articles a day is enough. After all, your new website has just been launched, and Baidu may not include it if you post too much!
2) Publish an appropriate amount of high-quality external links!
As the saying goes, "Content is king, external links are king." As mentioned above, webmasters must ensure the quality of content and optimize the website from within. However, it is not enough for a website to rely solely on original content. The website also needs high-quality external link support. Therefore, when the webmaster has nothing to do, he might as well go to major websites or forums with good weight and see if he can leave external links to our website on their websites or forums. Of course, if the webmaster doesn’t want to go to so much trouble, he can also write soft articles and submit them to famous webmaster website forums for other websites to reprint. The more websites that reprint, the more external links you can get!
3) Add friendly links appropriately!
Whether it is to increase the weight of the website, to improve the ranking of the website, or to increase the PR value of the website, our website is indispensable for friendly links. Therefore, if the webmaster is free, it is better to check out other websites or forums. , see if there is any suitable website to exchange links with us!
In addition, webmasters need to pay attention to several things when adding friendly links. First, they cannot add too many friendly links in a short period of time, otherwise the website will easily be regarded as cheating by Baidu and will be severely punished by Baidu; second, Before exchanging friendly links with other websites, you should check the "quality" of the website and the "quantity" of friendly links. If the quality of the other website is too poor and the number of friendly links is too many, then the webmaster should not exchange links with such websites. Exchange friend links; third, it is best not to exchange links with websites that contain Mark Six lottery, gambling, or offensive language, because such websites are strictly controlled by the country, and they can easily be punished by Baidu. If you interact with such websites Websites that exchange links are easily implicated!
4) Keep the website running stably!
When the website has done everything that should be done and done, the next thing the webmaster has to do is to ensure the stable operation of the website. During the period when the website is increasing its weight, it is best not to mess up when nothing happens. If you change the website, even if you find any problems with the website, as long as it does not affect users and search engines, it is best not to change the website if the webmaster can do so. After all, as long as the webmaster changes the website, the consequences will be criticized by Baidu. There is a certain penalty, which is extremely detrimental to the new site we want to increase its weight.
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