If you don’t know whether your PPC advertising campaign is effective, how do you judge it? There are many factors that cause poor PPC advertising effectiveness. This article will not elaborate on this aspect. This article will focus on the five simple steps required to create a successful PPC campaign, and you can use them to reduce the unnecessary waste of money on PPC advertising.
1: Looking back on the past and examining the current situation
History is an important thing because you can judge some issues based on them. A solid PPC audit requires looking back at the past and examining the current situation. We recommend that you look at the data for 3 to 6 months before starting. Looking back at the data will give you some insight into the past and the future moving forward. Once you're familiar with the data, you can create accounts that are benchmarked against future performance.
Two: Review your goals
Take some time to step back and review. Review what is the goal of your campaign? Are you focused on offering products, services or both? What kind of conversions are you looking for? Are you looking to visit, subscribe to your facts, purchase a product, etc.? These seem to be Obvious questions, if you haven't thought about them, now is the time to review. If you don’t have a clear purpose and goal, your PPC advertising campaign will not be successful.
Three: Analyze current activities
Double-check your campaigns to make sure you have different keyword splits in different ad groups. Remember that an ad campaign always requires multiple ad groups. Having an immediate ad group is very important to a successful PPC campaign as it allows for better targeting and optimization.
Four: Adjustment of ad copy and landing page
Your advertising copy needs to be innovative and quality writing. You should make sure your copy is relevant to your target keywords, and use several different ads to test which one performs best.
Once a user clicks on your ad, make sure you send them a relevant landing page. In short, you have to give users what they are looking for. For example, if I click on an ad for hiking sneakers, you better believe I want to see the information front or center of the page. Giving ads to irrelevant searchers is a waste of money. Give your visitors a well-constructed and relevant landing page tailored to your needs. Don't just jump to the homepage. The specific construction pictures of the web page are as follows.
Five: Continue testing
People who succeed in PPC advertising are those who are able to consistently test and improve their campaigns. If you fail to do this, your ROI will not increase. If you are a lazy person and don’t want to do these things, you can use Wordstream’s new free tool Adwords Performance Rating. It serves as a PPC audit software that allows you to analyze key campaign metrics such as click-through rate, quality score, landing page optimization and other best PPC practices. Tools can compare your performance to that of your opponents, and you can get an idea of how you measure up against your competitors. It can also identify areas for improvement in your campaigns and provide actionable tips.
Think about it, if you could just push a button and the job would be done for you, that's not really the way to go. Whether an advertising campaign can run smoothly and have higher effectiveness requires our continuous analysis and improvement.
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