In fact, the author has always emphasized that SEO is a very comprehensive industry. To do SEO, it is best to understand programming, various languages, art, web design, psychology, marketing, advertising, understanding of the industry, understanding of products, etc. Internet promotion methods and so on. Of course, it is difficult for one person to learn all these things. As the saying goes, ten tricks are not as good as three tricks, and three tricks are not as good as one trick. I often hear some friends say that you need to be a professional in the field. If you are an SEO director, you don’t have to know everything, but you must understand everything. If you are an executive of a team, you must dig a well deep. In your professional field, you are the strongest in this company. If you are the SEO director of a company, then you must dig deep, call on people who are strong in professional fields, integrate these people together, and create a chain to create synergy with each other and integrate into 1+1> 2 pattern, because the success of SEO will not be a point of success.
For example, in the matter of external links, no matter how powerful your external link operator is. The link is very successful, but if your user experience is not good. If the content editor cannot catch the user's attention, your site will not be successful. For example, promotion, in fact, brand promotion is also very beneficial to increasing the weight of the website. For example, Baidu has a brand vocabulary database. This brand vocabulary database is automatically generated. That is to say, when users search for your website’s brand words in a certain amount and for a certain period of time, your website’s brand words will be listed by Baidu. Enter the brand vocabulary, and the index size of this brand word proves how many fans your site has in search engines. A website with fixed fans will be treated specially by search engines.
Therefore, when we ask our team members to do promotion, we must not forget to guide users to remember our brand so that they can search for our brand words and enter our site next time. Of course, more and more traditional media advertisements now also include search engine advertisements. For example, when people advertise on TV, they also add Baidu to search for someone to find our official website. This is also by guiding users to improve their own website. weight in search engines. Like the online brand promotion mentioned above, or the brand promotion in traditional media, it may seem that it has nothing to do with SEO, but in fact, the internal relationship is quite large. If you own or invest in traditional media, you must not forget about search engines.
If your site is doing very well both inside and outside the site, and you have website traffic, but the conversion rate is too low, the most likely reason is that the traffic coming is not accurate traffic. We need to do precise analysis for this. Then make changes to your advertising or promotion strategy. Of course, there is a more important reason, that is, your website is not marketing and is the same as other ordinary websites. It does not highlight the advantages of your product, does not demonstrate the advantages of your company well, etc. I have seen many single-page websites for Taobao customers that are the best at marketing. The advantages of a product are fully demonstrated. The picture art perfectly matches the actual needs of the product. Star cases and user effect cases are also displayed. It's quite reasonable. It makes you both dependent and have strong trust. Then there will be a promotion later, saying what products will be free or how much discount you will get if you buy within 48 hours. Some hot-headed friends bought it immediately after reading it, and regretted it after buying it. In fact, this is normal.
Because I know that a single-page design like this combines marketing and psychology, so that you can buy it without a clear mind after reading it. Generally, those who make such products are making huge profits. Of course, as an enterprise, we look at it from a long-term perspective. In fact, there is no need to market to such an extent that customers are confused or exaggerate the functions of the product. Let customers have too high expectations for your products, because the higher the expectations, the greater the disappointment. All we need to do is to better show the true side of the product. The design of a website can at least let people see how your website is different from others, which means it highlights your advantages. The second point is to at least give users a feeling of trust when they come to the site. These two points are the two most basic ones in the construction of marketing websites.
In fact, when it comes to content, external links, brand promotion, user experience, and marketing websites, I just want to explain that the success of a website is composed of N successes added together to form the final big success. If you are in If you are an executive for a company, you need to be deeply involved in the professional field. If you want to be a website manager, you need to know a little bit about all aspects of knowledge. If it is a personal webmaster, you still need to implement it. In fact, I have always thought that personal webmasters are very good, and they are particularly "nurturing", which means they can especially cultivate a person's growth. In fact, I feel that there is no conflict between professionalism and comprehensiveness. It is best to do things in the professional field from an overall perspective. It is simple that those who do not think about the overall situation are not good enough to pursue a field. In fact, the author hopes that everyone can understand that when doing SEO, it is best to do SEO from a global or comprehensive perspective. The content of the article is absolutely original and shared by China Card Making Network http://www.ka32.com/zhika/ . I hope everyone can gain something, thank you.
(Editor in charge: Chen Long) The author collects the personal space of the funniest jokes on Weibo in 2012