A reasonable internal link optimization is a long-term and stable guarantee of website ranking, so that every page is crawled by search engines. It is the most basic thing you can do to rank your website. This will not only improve the credibility of your website to search engines, but also give your website keyword rankings greater stamina, ensuring your rankings are stable in the long term and will not appear due to changes in search engine algorithms or a decrease in external links. Rankings fluctuate, so before writing a tutorial on website internal link optimization, let’s first explain the importance of website internal links. Usually, website internal links and website external links are considered by SEO experts to be the most important work in SEO. With the ever-changing search engine algorithm updates, website internal links have become more and more important, even surpassing the importance of external links. , so the quality of building an internal link directly affects the ranking of the website. Let me talk about the benefits of building an internal link to the website.
1. Increase customer experience. Good internal links allow viewers to quickly find the content they need. Not only does it allow viewers to find relevant information, it also allows search engines to find what they need.
2. Better convey PR, average the weight within the website, improve the keyword ranking of internal web pages, which is conducive to the ranking of long-tail keywords, and at the same time improve the pv of the website, so as to improve the ranking of the main keywords of the website.
Next, Xiao Zuo will talk about how to plan the internal links of the website. I hope it will be helpful to everyone.
First: Planning of website navigation links. Website navigation is the most important part of a website. Do not use Flash and js too much, because these are very objectionable to search engines. If you must use them, then use them at the bottom or side of the website. , create auxiliary navigation, which can make up for the shortcomings caused by flash and js. In the navigation text, I suggest using keywords. Sometimes it may not be possible, so we can write it in the description, and try our best. Using h1 tags and bolding can tell search engines the importance of the word. If it is not beautiful, we can use CSS to control it, thus solving the problem of unsightlyness.
Second: The establishment of a link to the homepage of the website. The homepage of the website is a highly summarized place for the website, and it is also the page with the highest weight. Its quality directly affects the ranking of the main keywords of the website, so the establishment of a link to the homepage is the focus of SEO. Most importantly, the homepage should use fewer pictures and focus on text links. This will not only facilitate search engine crawling, but also speed up the opening speed and enhance the user experience. In the connection, there must be a keyword anchor point pointing to the homepage of the website. This can increase the keyword density and keyword weight. In fact, the same is true for friendly links. Why are people willing to exchange friendly links? The first thing is to tell the search engines that many Websites use this keyword to point to me. This keyword is the content that my website wants to explain. To increase the weight of this keyword, we also need to add more anchor text points on the homepage, but not too many. The density should be around 5%. , don’t pile them up, but do it step by step at random, so that search engines will not think you are cheating. Keyword anchor points must also be added to the copyright, so that spiders can find the keywords no matter where they are. In fact, the more keywords, the more The higher up, the better. I usually add keywords at the top. Team ranking is very useful. If you don’t believe me, try it.
Third: Establishing internal links on the website. Internal links on the website are also very important. They pass the PR value, and each page will have keywords on each page. While satisfying the internal links, they should also point to other pages, which helps search engines very well. Crawl, especially in terms of keywords. For example, if there is a page talking about website construction, then we will make a link to that page on this text, and each page must have relevant searches. This is also the same reason to facilitate crawling. It is convenient to transfer PR, and more importantly, it is convenient for users to browse. Also, it is best for each page to have a highly summarized tag to describe the content of the website. Don’t forget to make a keyword link to this page.
Fourth: Site map, this thing is very important. The site map must be concise and form a page that is easy for viewers to crawl. There are many tools now. In fact, you can make it by yourself when making programs. In this regard, I will Not much, and there are 404 pages, etc. Don’t let the website have broken links. Make sure that one page can reach other pages. Of course, don’t export too many links to the page. I don’t think it should exceed 100.
Let me just say this. In fact, the most important things to include in a website are the website navigation, website homepage, and links to the internal pages of the website. All links to the website must be natural and cannot clearly explain the construction of the website. They must also include the keywords of the server. This is really false. Search engines are very smart in their development today. I hope what I said will be helpful. The article is contributed by the webmaster. Please indicate http://www.wzhan.net/Article/13065.html when reprinting. Thank you!
Editor in charge: Chen Long Author's personal space for China website design