Every SEOER knows that search engine website optimization is divided into on-site optimization and off-site optimization. Off-site optimization is what we often call external link building. There are many ways to build external links. For example, using blogs on major portal websites to build external links is a common and more effective method. Generally speaking, blogs will not be blocked as long as their content does not violate the user agreement of the blog service provider. Even though the weight of search engine websites on blogs has been reduced a lot, if your blog is maintained, the effect will be very good. Today we will learn how to choose a blog platform and how to use Chongchong marketing software to blog and create external links.
1. How to choose a blogging platform
A good platform can help us get twice the result with half the effort. If we randomly find a portal blog, but it is always not included, it would be in vain. So when we do blog external links, the first thing we need to do is to choose a good platform. But some friends may look down upon it and disagree. Isn’t it just about choosing a platform? What a big deal. Sina, Sohu, Baidu Space, Hexun, Tianya, etc. are listed in a row, but it is not a simple question. For details, you can read the previous article "Let the data speak, is Chongchong blog group posting really useless?" "However, there are often many mistakes on simple questions. When choosing a blogging platform, we should pay attention to the following issues.
1. Check whether the blog has written nofollow
Under normal working conditions, blogs will not use nofollow, but if the entire platform does a lot of external links and harms the purpose of the blog itself, then these portal blogs will also use nofollow to add links to the blog.
2. Choose different blogging platforms for different search engine websites
Not all portal blogs are suitable for your website optimization. Each search engine website spider has its own favorite blog platform. For example, Baidu prefers Sina and Baidu Space, while Google prefers Tianya and Sohu. Another example is Soso I will also like my own QQ space. Therefore, when optimizing, it is very important to choose different platforms according to the needs of different search engine websites.
3. Pay attention to whether the blog’s friend links are effective.
Nowadays, the friend links of many portal blogs have no effect, such as Baidu Space, hexun, sohu, etc. It is useless to use the friend links of these blogs to make external links. You can use the webmaster tool to check before doing so. See if it has any effect.
4. Pay attention to the user groups of each portal blog
Each portal blog has its own user group, and we must understand this. For example, Baidu Space is a place where young people love to go. Emotional articles are relatively popular, like Sina, which contains many articles, but they are all about recent major domestic and foreign events. QQ Space is some It is a place where non-mainstream people like to go. Emotional articles and news articles are popular. Hexun is often visited by people in the financial and economic fields, and the articles are highly professional. Therefore, when collecting and publishing articles, attention should be paid to adjusting the content of each portal blog. If the more users browse the article and comment on it, the search engine will have a greater weight on the article, and the links left will be valuable.
2. How to use Chongchong marketing software to create blogs and external links
1. After choosing a blog, the next thing to do is to give the blog a name. We can regard the blog as an independent website and treat it the same as we treat our own website. Write its title and description well. The title and description of the blog are the core idea of the blog. It allows search engine websites to know what this blog is about at a glance. When registering a blog with Chongchong Marketing Assistant, the blog title must contain the keywords or company name of the website. For example, when registering Sina and Baidu spaces, the title is named after the username, so the username must contain the keyword of your website. Words, please also note that one IP can only register three blogs. 163, Hexun, etc. are set with blog names like the Cj option. If your execution is strong enough, you can also add the blog description manually, but If you have a large blog, you might as well skip it, just make a good title.
2. You must know that maintaining a blog is a very long-term process, and it cannot be achieved in a few days. Only in this way can the blog maintained have weight, and initiating external links will be more effective. Therefore, the blog we just started needs to be maintained for at least a month. During this period, we cannot post advertising articles, and do not include anchor text links and URL articles. Otherwise, at least the articles will not be included, and at worst, the blog will not be included. Blocked. In addition, the content of the article should highlight the theme and the main topic should be clear, which will be beneficial to the keyword ranking of the website. Therefore, we should pay attention to the following points when using Chongchong software to collect articles:
(1) Selection of substantive content: Whether it is original or collected by you, it must be related to the theme of the blog, so that your articles can be viewed by users and can be effectively reprinted by others. We can use Chongchong to The software collects articles based on keywords and then publishes them. (2) Frequency of blog updates: The content must be gradually updated and added regularly. Do not fish for three days and scatter the net in two days. The best blog update frequency in the early stage is one article per blog per day. After 10-15 days, you can do 3-5 articles a day. (3) The problem of leaving external links: As mentioned before, don’t add links to the article at the beginning. Doing so is not worth the loss. You must cultivate it first and then publish it. We can set friendly links on the blog in the early stage. This function can be achieved using Chongchong software. First set your keywords and website in the "Optimize Keyword Management" tab, then right-click the blog you want to set up, and then select Expand the function, and finally click "Set Friendship or Signature File"
3. Submit and process blogs to search engine websites: Blogs, like websites, must be submitted and processed to major search engine websites. You should also submit RSS to major search engines. This can increase the possibility and volume of your blog being indexed by search engine websites. The way to set up RSS submission with Chongchong software is to right-click the blog you want to set up, and then select Expand the function and finally click "RSS Submit".
4. When publishing, do not use the same IP to publish articles continuously. When publishing blog articles using Chongchong, set the thread to 1 and set the interval to a longer time. If you use ADSL dialing, then cooperate with the forum sharing. A routing dialing software is used for publishing, and the effect is very good.
The above is what we should pay attention to when using major portal blogs to build external links. We should also pay attention to the methods of registering and posting blogs using Chongchong software. Only the external links created in this way are valuable. If you want to know more about how to use Chongchong software, you can check it out at bbs.chongseo.com, and you can also join our pre-sales group: 147740579 for consultation.
Editor in charge: Chen Long Author's personal space at chongseo.com