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Website trust is very important for a website. It is not difficult to find out why many new websites that have just been launched are well included. New websites are the biggest headache for many webmasters because due to the low weight of the website, trust The degree difference is difficult to be recognized by Baidu, so inclusion is also a relatively big bottleneck for new sites. Solving the inclusion problem is the top priority for new sites. And the longer the site is, the higher the trust of the website? In fact, it may not be important. Many old sites are left there without updating after they are completed. Over time, they will be abandoned by search engines, no matter how high their weight was before. This is true for all websites. When the trust of a website decreases, the website will not be as vital and dynamic as before. Let’s briefly talk about four methods to improve website trust.
1. The rationality of the website structure
The rationality of the website structure directly affects the crawling of the spider program, and also has a greater impact on the user experience. Website structure can be divided into physical structure and logical structure, and physical structure can be divided into flat and tree structure. Both structures are for the directory or storage file structure of the website; and the logical structure actually refers to the structure of the website. The internal link structure includes the link relationships between the homepage, column pages, and content pages of the website. A reasonable website structure is not only liked by spiders, but also conducive to user browsing.
In addition to these, it also includes some design of the website, such as whether the website has too much Flash and other things that are not conducive to spider crawling. These factors all affect the trust of the website.
2. Stable space server
The stability of the server directly affects user browsing and spider crawling. When a website often cannot be opened, search engines will think that your website is unreliable. Over time, they will lose attention to your website, and even many websites will not. The spider comes to grab it. Therefore, we should not be greedy for cheap and buy cheap space to build a website. After using it, we will start to regret it and cannot open it every three days. Can this still optimize the website? Amitabha will not be demoted, so the webmaster should do the website I would rather spend more money and get an expensive space, which is very beneficial to website optimization. It is best to buy it from someone familiar with it. Nowadays, there are many cheating space dealers, and you have to swallow your anger after being deceived.
3. Avoid too many dead links on your website
Dead links make spiders get lost when crawling the website. This is not a good thing and will directly affect the trust of your website. Therefore, after we build the website, we must check whether there are a large number of dead links on our website. Check To solve the problem of dead links, simply using tools is ineffective. We can observe the IIS log, analyze the dead links through the logs, and then use robots to block them to avoid the impact of too many dead links on the website.
4. Frequently adjust the website to continuously improve user experience
Website adjustment is not a frequent operation on the website. Changes will cause the website to be downgraded. The adjustments mentioned here include article updates and website fine-tuning. Nowadays, most websites need to update articles in a timely manner in order to make them more popular. The weight of the website will not drop, and some corporate websites are updated less frequently. We can occasionally publish articles and think about problems from the user's perspective, such as modifying the meta information of the website, modifying the pictures of the website, and updating Site maps, etc., these small adjustments may make spiders still trust you.
Okay, let me tell you this. The above is my simple story. If you want search engines to trust you, of course you must also trust others. Don’t always complain about this and that. Seek truth from facts and do everything well in a down-to-earth manner. Only by doing this will you see the results you want. This article is published by a professional stand-alone game ( http://www.91danji.com/ ) editor. Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Editor in charge: Chen Long Author's personal space in Xiamen Software Park