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The most important thing for webmasters is the ranking of the home page. In fact, the ranking of the internal pages is also very important. The website rankings are unevenly distributed (the home page ranks high and the internal pages are not fully included), which leads to a reduction in the weight of the website. Therefore, I want to give every webmaster Physical suggestion: while optimizing the home page, you should also pay attention to optimizing the inner pages.
When users search for "SEO training" in the search bar, the first thing users see is the industry elite website. Now the SEO forum that attracts the most attention from webmasters is the SEO forum. An incomprehensible phenomenon occurred recently. No matter which user or computer they use to search the SEO forum, there will be two rankings on the internal pages of a website. For people who don't understand search engines, they must think that there is something wrong with the search engine, or that this website has used some tricks to make the search engine so broad. I have to admire the person who created this website and his skillful hands. Let’s analyze the reasons for this phenomenon in detail.
Did you find anything unusual about him? Try the Baidu SEO Forum. The Baidu search engine actually ranks the internal pages of the website twice. The weight distribution is quite high. They are all on the homepage. There is no uneven weight. If any webmaster can make a website like this, it will be a double harvest. He made this website, which is equivalent to someone making two different websites. How did this phenomenon happen? First, start with his domain name. If you observe carefully, the SEO forum is built with internal pages, and the search engine actually gives Two rankings for the same internal page.
Unique friendly links
According to human observation, there are two main types of friendly links in the forum. One is: ****.com/bbs and ****.com/bbs/. People who are careful should notice that there is an extra "" after the URL. /". The links seem to be all internal pages, there is no difference. This is indeed the case. When two similar URLs are opened in IE, they actually have the same inner page, but why do search engines so clearly divide them into one with "/" and one without "/"? No matter which aspect it comes from. Say, they are all one station. According to the search engine, there is no sentiment required by the search engine to pay attention to the "/" at the end of the URL, otherwise it will be downgraded or regarded as cheating. In this way, this can only be regarded as a flaw on the search engine.
Consider from the inside pages of the website
You can observe from the homepage of the forum that one of the endings of the entire site is "/bbs" and the other is ending with "/bbs/". The webmaster analyzed them and there is this saying: "/bbs/" is a subdirectory. Standardizes collaboration methods, and "/bbs" is just a format expressed by links. What does "/" mean? I believe many people still don't understand it very well. Let me give you an example. aaa.com/bbs/bbb/ccc/123.html, there are two explanations for this offer. The second symbol in the URL is the symbol "/" which is a standard subdirectory and acts on "bbs". Another idea is to further standardize the writing of "bbb". bbs is independent here and is not affiliated with bbs.
301 status code query
Although seo has a relatively good ranking on the Baidu homepage, you can further trace and find that the one ending with "/bbs" turns out to be a 301 redirect. This is another step that cannot be investigated. Does it already exist, or is it artificially added due to fear of dispersion of weight? If it exists on its own, then it is a problem with the search engine, and we do not need to study it. If it's the latter, then the "/bbs" ranking won't exist for long.
Every webmaster must know about using keywords as anchor text. According to this statement, has the SEO forum optimized both "/bbs" and "/bbs/"? I don't know. Only insiders know the specific situation. . If you do this for a long time, the keywords on the inner pages will have two different rankings.
This time, there were two rankings on the inner page, which became a highlight of the online name. This phenomenon is mainly caused by loopholes in search engines and is not a high-tech method as people think. If every webmaster optimizes in this way, search engines will be very busy, resulting in disordered rankings. I think this phenomenon will definitely not last long, and Baidu will not let him continue like this.
The article was originally written by Chen Chao http://www.yidunseo.com/ . Reprinting is welcome. Please indicate the source. Thank you for your cooperation.
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